| Do
You Know How Long Your Site Takes To Load?
People
have short attention spans: usually in the range
of about 8 to 10 seconds.
If your site doesn't
load in less than eight seconds, people will often
abandon your site and go somewhere else.
Big
images, video and other "heavy" content can slow
down your site. Make sure that the content you
have on your website is really, truly needed.
For
the DiscountDecorating.com
site, we tried to use smaller Gifs where possible,
to make the site load as quickly as possible.
The Discount Decorating site loads in
4.8 seconds... still very fast for a site with
more than 50,000 products:
Part
of the measurement process we have in place for
the DiscountDecorating eCommerce site is tracking
how long people stay on the site before they make
a purchase.
$4.70
per second for eCommerce Transaction
Last
Friday, a customer named Edna from Kentucky (yes,
this is her real name) spent a total of 2 minutes
on the website and placed an order for $563.63.
That
works out to $4.70 per second that Edna spent
on the site.
Seconds
do matter!
Here's
a screenshot of another major eCommerce site 4.5
seconds after the page started to load:
Not
very compelling... lots of missing content and
images. That
said, I've made many, many purchases through their
site in the past.
It's
Possible To Speed Up Your Site.
One
of our online appointment scheduling clients,
FACWellness.com, recently had us optimize their
site to make their pages load more quickly.
We
were able to optimize the code on the page to
reduce load time from 8.75 seconds down to 2.8
seconds (68% faster).
Here's
a report that shows the loading time for all of
the different elements for the newly optimized
site:
Want
Us To Test Your Site for Free?
If
you'd like us to test your site for free to see
how fast it loads, please let me know. |
