Quick
& Easy to Know What's in Your Cart:
One
of the most successful strategies for eCommerce
is the perpetual shopping cart.
A
perpetual shopping cart usually lives at the top
of the web page, and is visible on each and every
page of the website the visitor sees.
Their
are two main goals for a perpetual shopping cart:
1.
Make it clear through the design of the site that
you want someone to add products to their cart
and make a purchase.
2.
Make it easy for someone to know what's in their
cart, and then check out more easily.
Example
of a Perpetual Cart:
A
perpetual cart is a visual indicator that the
your site allows people to make a purchase.
Here's
an example of a perpetual cart (from the DiscountDecorating.com
website), that gives the total amount of products
in a cart:
Other
perpetual carts list the number of items in a
cart:
(This
is often good if the total price is so high that
it might scare the end user.)
Here's
one more perpetual shopping cart , that also shows
the name of the product, a mini-thumbnail of the
product's image, as well as the quantity and price.
It also gives a running total for all of the products
in the shopping cart as well.
If
you have room on the site for a cart like this,
it can also help people visualize what they're
about to purchase.
One
Other Reason For Perpetual Carts:
Like
it or not, some websites aren't so easy to use.
Many people will place things in their cart, knowing
that they most likely won't purchase everything.
But it's a place that allows them to toggle back
and forth between items, to figure out which one
they want to buy.
With
a perpetual cart on the site, it allows people
one-click access to be able to find their recently-viewed
items. |
