I
Can’t Figure Out How To Get Back To That Product!
If
you’re like me, you’ve been on an eCommerce site
and clicked around on lots of pages. And then,
when you want to go back to that must-have item,
you can’t seem to find it.
And
that can be really frustrating.
This
is a pretty common issue with eCommerce sites
(unless they have less than 5 or 10 products).
One
Solution:
One
easy solution: display a recently viewed items
list, built into the navigation of the site. This
list should show:
- The
name of the products you’re recently visited
- A
thumbnail image of each product
- A
link to return to that product page.
I’d
recommend keeping the list to 10 items, but give
people the option to scroll back through all of
the products they’ve visited on the site.
Here’s
an example of a "Recently Viewed Items" system
we placed on the DiscountDecorating.com
site:
A
Better Customer Experience:
Adding
a recently viewed items section to your site allows
customers to browse more easily - because with
one click they can easily return to items they’ll
looked at on the site.
Perfect
for shoppers who can’t make up their mind, a recently
viewed items system can increase conversions because
it allows site visitors to compare items quickly
and easily.
An
Alternative: Just Add Items to Your Shopping Cart:
If
a site doesn’t have this feature, I wind up adding
anything interesting I find to the shopping cart.
The
drawback to this method is that:
- Sometimes
you’ll forget to add something to the cart
- It
takes longer... each time you add something
to the cart, you’re taken away from the page,
and it can take 8-10 seconds of additional time
to get back to what you're viewing.
- If
you do wind up buying something, you’ll have
to go into the cart and remove items from it...
which takes extra time and effort.
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