| It's
nice to go to a place where everyone knows
you by your name
If
you're like me, it's nice to work with a
company where they recognize you by name.
It makes it seem that the company
is reaching out to me, as a person, as opposed
to me as just another nameless, mindless
customer.
In
this high tech world that conspires to keep
us separated from each other, technology
can often be used to re-connect. When
someone that you don't know well (i.e. you've
met once or twice) remembers your name and
greets you personally, it makes you feel
that you're important enough for them to
commit your name to memory. It's impressive.
As
a review, PHP is a programming language
that can be leveraged to make a website
more interactive. For the basics
on PHP, please read my earlier article,
What
is PHP and Why Should I Care?
How
does this work?
PHP
can personalize a website for someone in
three easy steps:
- In
this case, we send you a personalized
email message (from our php-based email
system).
- When
you click on a link in the email message,
the link contains information that the
website can use to look up your name.
- We
display the your first name on the website,
like the example below:
Test
It Out, $first:
To
test out how this works,
visit our website here >>
Why
should I bother using PHP to personalize
my website?
Personalizing
a website with a person's name makes them
feel welcome. It creates an impression that
the company cares who they are, and creates
trust and confidence.
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