• How to communicate to management that SEO matters and influences the bottom line (as well as how to get your SEO budget approved painlessly).
• How to work with web developers to make sure SEO is built-in when designing or maintaining a site.
• How to set realistic expectations for SEO success, including timelines and ROI.
• How to measure and track your SEO expenditures.

• It's easy to optimize a site for keywords that nobody will use to search for a site.
• It's more challenging to pick the correct keywords that will generate better qualified visitors to your website.
• Learn how to pick the right keywords for SEO, including three top methods for finding top-performing keywords for your site.
• We'll go through a series of practical exercises that you can use by yourself or with your team to generate lists of specific keywords.
• You'll learn the difference between exact match and phrase match searching, as well as how to use negative keywords to prevent unwanted traffic to your site.
• You'll also receive an Excel spreadsheet tool that allows you to combine words quickly and easily to generate lists of specific keywords for pages.

• Learn easy ways to add additional content that you already have inside your organization to increase the relevancy of the site, as well as boost SEO.
• Social Media strategies for user-generated content.
• Learn what content is helpful, and what really doesn't make much of a difference.

• Why Section Headings (H1, H2) matter
• Keyword Density Analysis - striking a good balance
• Title Tags - The first thing people see in a Google Search
• Image Names - A great way to optimize a site
• Page Names - What's better: dashes or underscores?
• Clean Code - How to not confuse search engines using CSS
• Subdomains for your site (i.e. personalized-url.customerparadigm.com)
• Directory Names - great places for keywords
• Alt Text for Images - often overlooked, but easy to do
• Meta Keywords, Description (why they are helpful but not used much by search engines)
• How to use flash properly (and how to not have your site be completely invisible to search engines)
• Pointer Domain Names & micro sites
• Strategies for positioning relevant text on a page or site
• Best ways to create links to other pages within your site
• Inbound link strategies (how to get on the .gov, .edu or other sites that
  matter)
• Social Media techniques (Facebook, MySpace, LinkedIn and others)
• How often to update pages on your site
• Why a site map isn't just for helping people find their way (it's great for search engines)
• XML Site Maps explained (to make sure your site is indexed).
• Cost Per Click (CPC) strategies to supplement organic search results with paid search engine advertising.

Jeff Finkelstein is the founder and President of Customer Paradigm, an interactive website development and marketing firm he founded in Boulder, Colorado.

Considered an expert on Internet privacy and web marketing, Finkelstein's clients include 3M, Shell, Xcel Energy, Johns Hopkins University and Adventure Rabbi. Finkelstein studied Political Science and Psychology at the University of Michigan, holds an MBA in Entrepreneurship & Technology Management from the University of Colorado at Boulder, and has served as an intern at The White House (pre-Monica). Finkelstein is also a professional photographer, and has had images appear in hundreds of publications, include National Geographic's Adventure Magazine.