Six Tips To Increase Business in Tight Times
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888.772.0777
303.499.9318 |
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So, in full disclosure, I know that this is a self-serving
tip. After all, we do help people design, build and update their
websites. But this week's tip goes out to those who have websites
that are out of date or don't fully reflect who they are and
what they do. Read more below>>
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| Six
Tips To Increase Business in Tight Times |
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#5: Redesign or Update Your Website |
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Nothing confuses or turns away a prospective
customer like a website that is out of date.
For many people, your website is the first
(and sometimes last) impression that they
have of your organization.
So, in these tight economic times, it's best
not to turn away business with a website that
doesn't fully reflect your current business
model or tell people what you do.
All marketing, including your website,
should create a sense of trust and confidence,
so that it's easy for people to understand
what you do and how you can make their lives
better.
There are two main ways to update a site:
- Update
the navigation and content.
Often the changes to your organization
will fit neatly inside your current design.
Most good website designs should allow
for expansion of content and services
over time.
Sometimes all you need to do is
revisit the content pages on your website,
and make sure that the information is
current. If you've added new products
or services, this can often be incorporated
into the navigation of the site. You might
want to update photographs on the site,
and make sure that the testimonials, sample
work and other information is reflective
of your best work.
In the best of all possible worlds, each
time you add new products or services, you
are able to easily update your website.
A content management system that makes it
easy to add or remove pages without having
to learn a lot of technical skills can help
keep the site more constantly updated.
- Change
the overall design and layout.
If your business has significantly changed
in the past few years (as has ours), a
new design can often better reflect the
changes to the organization.
Our research has found that updating your
website with a strong design that resonates
with your target audience can increase
sales and leads from the site by up to
400%.
For Customer Paradigm, we last updated the
overall design of the site four years ago.
Back then, we were more focused on selling
software and putting on educational seminars.
While we still do that, our emphasis today
is helping businesses and organizations
with all of their marketing needs - from
coming up with logos and brochures, to designing
interactive websites with strong search
engine positioning.
Our older site didn't resonate with the
target audience, and didn't reflect who
we are now, and where we want to go as a
company. Our new site incorporates our new
logo (Thanks to Esther), and a new design
(thanks to Ryan) that demonstrates cutting-edge
design, subtle flash movement, with an easy
to use navigation. It's also extremely search
engine friendly, too.
We've incorporated lots of bells and whistles
into the design, including the ability to
personalize the site, or to dynamically
change the layout of the site if someone
arrives from a search engine like Google
after searching on specific keywords.
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If business is down, take time to work on foundational
aspects of your business, including your website. If you'd
like to discuss updating the content of your site, or
a complete web design, please let me know. We'd love to
help you out, and we have a few new special incentives
that might make it easier on the wallet. (Ask for details.)
Thanks,
Jeff Finkelstein
Founder, Customer Paradigm
jeff@customerparadigm.com
303.499.9318 x8282
P.S.
Visit our newly redisigned site - Visit
Here>> |
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Customer
Paradigm
5353 Manhattan Circle, Suite 103
Boulder, Colorado 80303 |
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our Website |
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303.499.9318 |
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303.374.6104 |
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free |
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888.772.0777 |
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| Web
& Print Design - Programming - Email Newsletters - Search
Engine Marketing - eCommerce |
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