Six Tips To Increase Business in Tight Times
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888.772.0777
303.499.9318 |
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Looking for an easy way to position yourself as an expert
in the field, as well as engage past customers and prospects
in a non-threatening way? A short, 30-minute educational Web
seminar might be a great way to go. Read more below>>
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| Six
Tips To Increase Business in Tight Times |
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| Tip
#4: Offer A Free Educational Seminar |
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In these tight economic times, people are
often looking for leadership.The organizations
that can get ahead of the issues, and let
people know what they should be doing in order
to achieve success (both personally and professionally),
are ones that are more likely to succeed.
A quick, fast and inexpensive way to show
thought leadership is to offer a 30 minute
educational Web seminar on a topic facing
your industry. It might be a new trend, such
as the rise in people visiting websites from
mobile devices, and what people can do to
make sure their site visitors aren't left
behind. It could be an introduction course,
such as Search
Engine Optimization 101 or Email
Marketing 101 basics, to get people who
don't know much about a topic to learn more.
1.
Limit it to 30 minutes.
People have very short attention spans.
Anything longer, and people won't be likely
to sign up. But most people can spare 30 minutes
out of the day, especially if it can help
their career.
2.
Make it a Web seminar vs. an in-person seminar.
Again, people have limited time.
Even more so when they're trying to do the
work of three people in a jam-packed workday.
If people have to leave work, travel, find
a place to park, etc, they aren't likely to
attend. If it's something they can do from
their desk, they can always rationalize that
they can multi-task (It will be your
job to keep them riveted and paying close
attention).
3.
Make the sign up process quick, fast and easy.
Limit
the signup information to their first name,
last name, email and phone. You'll
know their company information if they sign
up with a corporate email address, and their
phone number's area code will give you geographic
information (Try searching on the area code
in Google if you don't recognize where a person
is from).
4.
Send a confirmation email, letting them know
that they have registered.
Many
people use their inbox as a filing system,
and will keep the login information handy.
Or, they'll use that as a way to add this
to their calendar.
5.
Send at least two reminder emails.
One
reminder should be 24 hours before, to let
them know that the seminar is tomorrow. Then,
send another reminder one hour before, so
that they'll have the login information handy.
6.
Be prepared that 50% of the people that register
won't log in.
As
compelling as your seminar may be, their job
comes first. So if something comes up at work
(i.e. their boss ropes them into a meeting),
people will likely defer and not attend. (Don't
take this personally.)
7.
Let your fingers do the walking.
We recommend using a conference line system,
where everyone dials into a phone number from
their telephone, and may have to enter in
a conference ID. There are many low cost options
available, and if you opt to not use a toll-free
number (where you have to pay a per-minute
charge for each person), you can keep costs
to a minimum.
8.
Use Powerpoint or create a web presentation.
If you have a presentation with PowerPoint
slides, you can also have people log into
a system where you can control what slides
people see. Again, there are many low cost
options available. But you can also just email
the presentation to people, post the presentation
online for people to download, or even save
your PowerPoint slides as a Web presentation,
and ask people to follow along. This
will further save money and keep your costs
down.
9.
Make sure that your presentation is something
people "Need" to know.
Not
something that's "Nice" to know.
If your topic will somehow make their life
better, faster, cheaper, easier, help them
avoid pain and embarrassment, you're on the
right path.
10.
Start on time, and end five minutes early.
If you start the presentation late, you're
rewarding the people who come late, and penalizing
the people who show up on time. Have people
visit www.time.gov
(one of my favorite sites). End five minutes
before the thirty minutes are up, and open
it up for questions. If nobody asks
a question, you can often have a simple question
and answer prepared to prime people to ask
additional questions (some people don't want
to look like they don't know all of the answers).
If you get a lot of additional questions,
let people know at the 30 minute mark that
they can drop off, but you'll stay on the
line to answer additional questions.
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Customer
Paradigm
5353 Manhattan Circle, Suite 103
Boulder, Colorado 80303 |
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our Website |
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888.772.0777 |
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& Print Design - Programming - Email Newsletters - Search
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