Six Tips To Increase Business in Tight Times
eLearning Series
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888.772.0777
303.499.9318 |
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Sometimes
people need a gentle nudge to get started on projects. Tip #3
of our series explains a few ways to entice people to act. Read
more below >>
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| Six
Tips To Increase Business in Tight Times |
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| Tip
#3: Use Incentives to Get People To Act (Retain) |
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While President Obama took the oath of office
this week (twice, just to be sure), it's likely
going to be some time before the economy is
back to where the Dow tops 14,000 again.
One of the quickest ways to increase
business in a tight economy is to use incentives
to get people to take action.
Most people immediately think of discounts,
and these can be effective:
- Signup by Wednesday and get 10% off
the project
- Buy One, Get One Free
- 50% Off Sale
- Free Shipping for orders over $100
However, incentives don't have to
be just discounts. One of our clients
prefers not to use discounts, because their
clients might then wait before making a purchase
until the next marketing campaign. Instead,
another way to entice people is to throw in
something extra if they signup.
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For example, we have a new module for our
PageDirector content management system that
automatically detects if someone is visiting
the site from a mobile platform (such as an
iPhone or Blackberry), and delivers a mobile-optimized
version of the site. Something like this will
take us a few hours to install and adapt,
but including for free could be the factor
that tips them in.
Another enticement could be one that's
based on timing. For example, if
we know we're going to have a couple of days
in between other projects, we can tell clients
that while it would normally take 2-3 weeks
to turn something around, if we're able to
get started on their project by the end of
the week, we can turn it around in 4-5 days.
Finally, payment terms can often make
a difference, too. In this difficult
economic climate, banks are hesitant to lend
money. Breaking up a project into six monthly
payments can somtimes mean a client can afford
your price without having to secure additional
financing. |
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Let me know if you've found incentives to be effective
in your business, so that we can share with everyone.
Thanks,
Jeff Finkelstein
Founder, Customer Paradigm
jeff@customerparadigm.com
303.499.9318 x8282
P.S.
We're seeing a lot of new hope and optimism.
Since Tuesday morning, our phones have been ringing off
the hook! |
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Customer
Paradigm
5353 Manhattan Circle, Suite 103
Boulder, Colorado 80303 |
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