12 Strategies for Effective Search Engine Optimization (SEO)
by Jeff Finkelstein
10. Customize Your Website with Visitor's Search Keywords
Okay... Your site is now optimized for search engines and have you have people
coming to the site. Now what?
You want to make the experience as welcoming and easy as possible. Otherwise,
a visitor won't be able to find what they're looking for, will get frustrated and
then will leave (never to return).
A common problem is that while websites can be optimized for search engines,
they aren't always optimized for their human visitors. This week's strategy takes
the person's keywords that they used to find your site, and then show them content
based on their request.
So, for example, if you search for "personalized
URL" in Google, we show up #2 in the results:
If you then click on this link, the flash animation at the top of the site will
read, "Searching for personalized url? Click Here or Call 303.499.9318."
We do this by taking the search string in a person's browser and dynamically
passing that to our system. We can also dynamically insert content on the page,
based on these keywords as well.
Does it work? We've measured a 30% increase in people filling out a contact form
or calling us since we implemented this on the site a few weeks ago.
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