Search Engine Marketing Experts in Boulder, Colorado
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Need help driving more leads to your website? Looking to increase sales? We can help.
Customer Paradigm is a Internet marketing firm and online advertising agency, based in Boulder, Colorado.
If you're looking for someone to help with your search engine marketing, including natural search engine optimization or paid Cost-Per-Click (CPC) marketing, we can help. We provide comprehensive internet marketing strategy, interactive advertising campaigns and website optimization and technology services to help companies increase website traffic and attract and retain new customers.
We have a different approach to Search Engine Marketing than most firms.
Instead of charging you a % of your advertising spend, all advertising
is billed directly to you, with no markup. We bill you only for our
time to set up and monitor campaigns. Charging a percentage
of ad buys, such as 15%, creates an incentive for the marketing agency to
make sure you're spending as much as possible. Instead, we help
focus on what matters to you - acquiring new customers through search.
No budget is too small or too large. Some clients spend $50 per month,
while others spend tens of thousands on search engine marketing campaigns.
We offer our clients industry-leading Internet marketing solutions in retail,
technology, finance, travel & hospitality, consulting, banking, telecom and
health & wellness.
You already know that Search Engine Marketing (SEO and PPC) is a great way to drive targeted traffic to your website and increase sales or generate leads for your product/service. A Google Adwords or Yahoo Search Marketing campaign is relatively easy to set up and can generate instant traffic to your website. And if properly built, the search engines will index your website pages and return them in their organic/natural search results, driving even more targeted traffic to your website.
Paid Search Advertising Management
Let us increase your search marketing ROI:
Pay Per Click management, for all its benefits, can quickly become time consuming and distracting. You have to keep an eye on your ROI, campaign performance metrics, and the PPC strategies employed by your competitors. You have to constantly test ad copy, create landing pages, monitor bids and employ various marketing strategies on a daily or weekly basis to maximize your ROI and sales. We can help - call 303.473.4400 or fill out this form to have someone contact you now >>
Search Engine Optimization
For Search Engine Optimization you need to continually write, update and optimize content on your site and increase the number of quality back links to your website to reach and retain high search engine rankings. Additionally, there are other factors like keyword density, meta-tags and titles, URL naming and others that you have to manage. And above that you need to structure your website for optimal performance so pages load quickly and consistently across the ever-changing Internet browsers. We can help - call 303.499.9318 x 8273 or fill out this form to have someone contact you now >>
Internet & Search Marketing Solutions
At Customer Paradigm, we believe that both PPC and SEO offer different types of opportunities depending on your individual business model. We promote an integrated approach that coordinates both PPC and SEO strategies to achieve your online marketing goals. And coupled with our in-house web development team, we can execute our strategies faster than traditional search consulting firms. To learn more about our integrated internet marketing service areas, visit the three pages below.
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Our Proven Six Step Process to Search Engine Optimization & Search Marketing Success:
1.
Beginning Baseline Report. Before we get started, we run a report
to see how your current website performs with the top search engines, and
compare this to your top five competitors. This allows us to know what keywords
to focus on, and where there’s room for improvement.
2. Add Tracking & Measurement Systems. We’ll add tracking and measurement code that allows us to analyze who’s coming to your site, how they’re getting there, and if they’re making a purchase or filling out a contact form.
3. Make Changes To Your Site. We’ll update page titles, keywords, create landing pages, and make sure your site is ready to “catch” the traffic we’ll be sending your way.
4. Cost Per Click (CPC) Advertising. We’ll create a series of CPC advertising campaigns based on high-value keywords that can generate qualified traffic to your site.
5. Refine the Results. We start with a larger sample set of keywords, and then we use our proprietary tracking and measurement systems to find the keywords that not only generate traffic, but generate sales results.
6. Report Our Success. Each month, we present you with a comprehensive report (either via email, in person, or on the phone) and review the results. Your account is handled by a real person, who understands your business and how to reach your ideal customer.
Sample Search Engine Marketing (CPC + SEO) Reports:
The following reports are sample reports, based on reports we've run for DiscountDecorating.com and other clients:
Google Adwords (CPC) Report: |
Google Adwords Report (Page 2): |
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This report is a summary report that we generate each month for cost per click advertising clients. In it, it shows a three month trend for:
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This is the second page of the report on the left,
and describes in visual details the three month trend for Campaign Cost
(how much you spent on the campaign each month); average position of
ad (where your ad is positioned, based on how much you're willing to
pay for position + how relevant your ad and website are to the keywords);
Total number of conversions (how many people clicked on the ad, went
to your site and filled out a contact form, made a purchase or picked
up the phone to call; Cost Per Conversion (how much money it cost to
have someone click through to your site and take an action. |
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| Search Engine Optimization Report: | SEO Page and Keyword Report: | ||||
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This report is the summary page for the search engine
optimization work done to the site. From this page, you can see the
main trends of how the site is performing from an SEO perspective. |
This SEO Page and Keyword Report displays each page
on the site, and how it is positioned for different keywords by the
various search engines. It tracks current position and page, and changes
from last month. |
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| Competitive SEO Analysis Report: | SEO Keyword Summary Report: | ||||
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The competitive SEO Analysis Report compares your
website's top positioned keywords to your competitors' websites, and
how you compare. This allows you to see in detail where your competition
is succeeding so that you can pay attention to specific keywords and
increase your rankings. |
The SEO Keyword summary report drills down into each
keyword, and displays the actual pages that come up for keywords in
Google, Yahoo, Bing or Yahoo. |
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Keyword Summary Position Report: |
Keyword Detail Position Report: |
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This report allows you to quickly scan and see how
specific keywords perform across twelve of the top search engines, including
increases and decreases in ranking each month. |
This SEO report allows you to drill into each keyword
on each search engine (such as Google), and allows you to see the position,
page, last position, change and URL found for search results. |
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SEO Alert Email: |
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This alert email allows you to immediately know when someone fills out a form on your site. You'll be able to see their name, phone number, email address, search engine keywords they used to find the site, and a list of all of the pages they visited on the site prior to filling out the form. |
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Our Search Marketing Promise.
Unlike other search marketing firms, we:
• Never lock you into a long term contract.
• We never “mark up” the CPC ad buys – they are billed
directly to you.
• We always provide you access to talk to a real person, who understands
your business goals.
Call 303.473.4400 Today! Or Click Here to Have A Real Person
Contact You Now >>
Customer Paradigm has helped one-person companies as well as many of the Fortune 500 develop Internet marketing campaigns that get results. To have a real person contact you about our Internet marketing services, please fill out the form below or call 303.473.4400 or toll free at 888.772.0777.
Please have a real person contact me now about Search Marketing:
