Items: 12 Strategies for Effective Search Engine Optimization (SEO)
By Jeff Finkelstein
With the global economy struggling, acquiring new customers is top of mind for most organizations.
Did you know that 50-70% of consumer and business purchasers start with a search engine like Google? If your website doesn't appear at the top of a search engine results page (sponsored ads or organic search results), you're losing potential customers to companies that rank higher.
What can you do? Over the next twelve weeks, I'll share with you my top strategies and tactics that can help you acquire new customers via search engine optimization and advertising.
- 1. Local Search Engine Advertising
- 2. Don't Confuse The Search Engines With Graphics
- 3. Title Tags & Why They Matter
- 4. What does a search engine look for?
- 5. Why Sitemaps Are Baby Food For Search Engines
- 6. It's All About Keyword Density
- 7. Naming Your Images for SEO Sucess
- 8. Age & Experience Matter
- 9. Reverse Archeology
- 10. Customize Your Website with Visitor's Search Keywords
- 11. Avoid Industry Jargon
- 12. Measure & Track Your SEO Efforts
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