Customer
Paradigm is a full-service interactive
media firm, helping businesses acquire, retain and
interact with their customers
Customer Paradigm is an award-winning, Colorado-based interactive agency
with clients throughout the United States, Canada, Europe and Asia. Our
customer-centric approach allows us to internalize our client’s vision
for their organization and design websites and print marketing that gets results.
In order to best serve our clients, we developed our own project management
system that makes sure all projects are done on time, on budget and to your
satisfaction. With more than five thousand successfully completed projects
since 2002, we strive to make working with us easy, fun and affordable. Our
team is always available via phone or email, and you’ll have direct access
to a dedicated project manager.
Our work focuses on three areas:
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Acquire (Getting new customers)
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Retain (Keep existing customers)
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Interact (Interact via the Web and Print Media)
We’ve worked with a number of manufacturers to help them build trust
and increase online sales. Manufacturing clients include Rocky Mountain Orthodontics
(they manufacture close to 14,000 products in their Denver, Colorado facility),
Quarry Collection, Reparagen, AllergyKids and DiscountDecorating.com.
Pfizer, 3M and Intel are the first users of a manufacturer-based sustainable
development software planning tool we’ve developed for the Global Environmental
Management Initiative (GEMI) organization (www.GEMI.org/sd/).
We’ve also recently redesigned the sustainability section of the www.3m.com/sustainability
site for 3M.
We’ve also done privacy consulting for the use, collection and storage
of personally-identifiable information for a number of organizations, including
Merck, McGraw Hill, Lillian Vernon, and Starwood Hotels.
And we understand the challenges a regulated industry faces when it comes to
the collection, use, storage and access to sensitive information on their website
across the U.S. and abroad.
From e-newsletters for Johns’ Hopkins University, to content management
systems for the Sorin Group’s Heart-Lung-Bypass Machines, to secure remote
imaging software and website development for the Greeley Medical center, we
understand the specific challenges and opportunities faced by a wide variety
of industries.
View Our Interactive Portfolio:
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Here to view our full menu of services in a printable PDF brochure >>
More about our philosophy:
Customer Paradigm: About the Company
Customers have taken control :
In the past, businesses could dictate the terms and conditions of doing business to their customers. Lacking another way to buy goods and services, consumers put up with businesses that treated each purchase as a faceless transaction.
Purchasing a car, for example, used to entail going to a dealership (during very specific hours of operation), and 'negotiating' with a sales person interested only in extracting the maximum amount of money possible from each customer. Haggling usually started at the sticker price, and went down to a 'reasonable' price.
Customers today have greater access to information about price, quality and service and much greater choice where to buy. The Internet allows vast amounts of information to be available with just a few mouse clicks.
Armed with information about automobiles (including what options like the lighted vanity mirror really cost), customers today know exactly what the dealer had to pay for the car. Negotiation instead starts at the dealer's cost (or is a no-haggle price).
Customer Paradigm was founded to help businesses become more profitable by developing customer-centric business practices. (More About Founders)
A 'paradigm' is a framework for understanding. Customer Paradigm looks at business interactions from the viewpoint of the customer.
Instead of treating the purchase of a car as an isolated event, or motivating sales people to sell ten cars per month (a business-centric approach), the auto dealership could focus on selling each customer ten cars over the next twenty-five years. Plus maintenance, oil changes, and repairs. A customer-centric approach focuses on lifetime customer value and customer satisfaction.
Our staff have developed user interfaces for Sony, created sequenced marketing campaigns for billion-dollar retailers, and have helped magazine publishers become more profitable by leveraging email and the Web. Based in Boulder, Colorado at the foot of the Rocky Mountains, Customer Paradigm helps businesses choreograph customer interactions that create loyal, lifetime customers.
Free, No Obligation Consultation.
Let Customer Paradigm examine your business from the perspective of the customer. What we find may surprise you. And what we recommend may delight your bottom-line. For a Free, No Obligation Consultation, please email us or fill out the information below:
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