Items: Customer Paradigm: About the Company
Customers have taken control :
In the past, businesses could dictate the terms and conditions of doing business to their customers. Lacking another way to buy goods and services, consumers put up with businesses that treated each purchase as a faceless transaction.
Purchasing a car, for example, used to entail going to a dealership (during very specific hours of operation), and 'negotiating' with a sales person interested only in extracting the maximum amount of money possible from each customer. Haggling usually started at the sticker price, and went down to a 'reasonable' price.
Customers today have greater access to information about price, quality and service and much greater choice where to buy. The Internet allows vast amounts of information to be available with just a few mouse clicks.
Armed with information about automobiles (including what options like the lighted vanity mirror really cost), customers today know exactly what the dealer had to pay for the car. Negotiation instead starts at the dealer's cost (or is a no-haggle price).
Customer Paradigm was founded to help businesses become more profitable by developing customer-centric business practices. (More About Founders)
A 'paradigm' is a framework for understanding. Customer Paradigm looks at business interactions from the viewpoint of the customer.
Instead of treating the purchase of a car as an isolated event, or motivating sales people to sell ten cars per month (a business-centric approach), the auto dealership could focus on selling each customer ten cars over the next twenty-five years. Plus maintenance, oil changes, and repairs. A customer-centric approach focuses on lifetime customer value and customer satisfaction.
Our staff have developed user interfaces for Sony, created sequenced marketing campaigns for billion-dollar retailers, and have helped magazine publishers become more profitable by leveraging email and the Web. Based in Boulder, Colorado at the foot of the Rocky Mountains, Customer Paradigm helps businesses choreograph customer interactions that create loyal, lifetime customers.
Free, No Obligation Consultation.
Let Customer Paradigm?examine your business from the perspective of the customer. What we find may surprise you. And what we recommend may delight your bottom-line. For a Free, No Obligation Consultation, please email us or fill out the information below:
