Copywriting is a blend of enticing titles, engaging content, irresistible calls to action and, we can’t forget, your keyword focus. Basic copywriting is making sure that all your T’s are crossed and I’s are dotted. Good copywriting is strategizing valuable content ideas and keeping the reader engaged. Great copywriting boosts your brand voice, entices readers to share your pages, and brings visitors back to your site for more.
Great copywriting can be the differentiating factor that draws in a new visitor to your site.
80% of people view an article based on its title.
Are visitors leaving your site because of poor copywriting?
In a world where the first place many people look to learn about a company is online, having clear, concise, and effective messages on each of your pages is not only crucial for making sure your customers understand what you are trying to tell them but also to reinforce your brand. People come to your website looking for information that’s relevant to what they are searching for through keywords. Once they get to your site and your valuable information isn’t written to be understood and engaging, they will leave.
We begin by understanding your company, brand, products, services, and target market. We identify the optimal keywords associated with the pages of your website and work them naturally and organically into the content of your site while also creating enticing and informative copy for each page. Our goal is to maintain the visitor’s interest and encourage more engagement with your site as well as shares with their friends.
For your business, it’s hard enough to get people to your site. It’s unfortunate if they arrive and leave. With great copywriting, you keep your visitors on your site; the more interested and engaged a visitor is with your page, the more likely they’ll want to sign up for your newsletters, contact you for more information, purchase a product, follow you on social media, and share your site with friends and family.