When a classically-trained Opera singer needed a professional headshot done quickly, she called Customer Paradigm. Here’s a quick look at one of the first images:

Quick Professional Headshot in Boulder, Colorado
A fun iPhone photo of three ski patrollers on the chair in front of me at Copper Mountain, Colorado.
Tech Specs: iPhone 4S, f/2.4, 4.28mm, ISO 50, 1/2400 per second exposure.

iPhone Photo Skiing at Copper
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Jeff Finkelstein, Founder & President of Customer Paradigm, is a former professional ski patroller. If you’re looking for someone who can ski backwards without poles down extreme terrain, carry lots of camera equipment and still get the action shot, you’ve found the right person for your photoshoot. Customer Paradigm is based in Boulder, Colorado – easily in reach for capturing action photos at all of Colorado’s ski resorts, including Copper Mountain, Vail, Beaver Creek, Aspen, Snowmass, Telluride, and Breckenridge. Samples include: Ski Retreats - Oneg 2009 | Oneg 2007 | Adventure Rabbi
A first shot of the Venus Transit of the Sun…
That little dot is Venus crossing over the front of the sun.
Taken with a 400 mm lens, using a eclipse sunglasses filter, taped onto a UV filter…
Tech Specs: Canon 5D Mark III, 70-200mm lens w/ 2x extender, taken on manual mode: 1/400 second exposure, f/8, ISO 8,000 on a tripod.
I took apart a set of eclipse glasses, and taped the film to a 77mm UV filter with gaffer tape. It didn’t cover the entire lens, so I shot at f/8.
Although it was cloudy, I managed to capture this shot of the solar eclipse yesterday. I used the eclipse sunglasses, but they didn’t quite cover the entire 50 mm f/1.4 lens. In order to not blind myself and/or to not burn the sensor, I stopped the aperture down to f/8, and set a 1/80 second exposure, ISO 1,250 and snapped away. This is a 100% crop of the resulting image.
This is a fun photo I captured on the trail in Boulder, Colorado. This is a moth that looks like a hummingbird. I stopped the action with a 1/2,500 second exposure at f/4, and increased the ISO to 4,000. Taken with the Canon 5D Mark III with a 70-200 mm lens. (This is a cropped version of the original image.)
Head shots for your company reports, websites, bios and even social networking, the right professional photograph can make the difference. We’ve taken head shots for authors for book covers, photographs of CEOs for annual reports, as well as staff photos for brochures and websites. A photo of a person on a website or brochure makes an organization more approachable and more personal. People tend to not want to interact with monolithic corporations, but want to connect with people. A well light, well-balanced head shot can create trust and confidence. And we can also do fun head shots for social networking sites, professional bios and even online dating sites, too. View Sample Author Photo Customer Paradigm’s Team Head Shots
A lot of people have asked me what I brought on a 2.5 week trip, for successful photography — while not going crazy.
Here’s the list: Canon 50D. I normally shoot with the vertical grip attached, but I left it at home due to space. Seven batteries for the camera. I wasn’t sure how often I would be able to charge them. One of the batteries failed during the trip (wouldn’t keep a charge) Lens cleaner, lens cleaning cloth, air blower. It’s the desert, so everything gets dusty and sandy. Every memory card I own... over 125+ GB worth. A cable to plug in the camera directly to my computer. I thought about bringing a card reader, but to save space, I connected directly to the computer. Macbook Pro, with Lightroom 3.0 installed. With Lightroom, I could keep shooting until cards were completely full, and it would handle not importing duplicates into the system. I used Lightroom to pick the winner photos (usually about 10% of the ones I shoot are worthy of really keeping), and then export them in two different sizes: 700 pixels wide for uploading to Facebook, and full JPG size for printing. 500 GB backup hard drive. All images were also backed up there as well. I kept this separate from the computer, so that if the computer was stolen, I’d still have a copy of all of the RAW images and files. Plug adapters for Israel. I did find on a couple of occasions that the chargers would “heat up” and would stop working. If I unplugged them for about an hour, they started to work again. Probably an issue with 220 volt electricity. I did bring a small powerstrip, but it didn’t work in some cases (I needed the plug adapter, then the powerstrip, then a charger, and it was too heavy and fell out of the wall). USB thumb drive. I used this to backup all of the “final” jpg images, and kept this in a different location than everything else. I also used this to print a few images at a local photo lab as presents to some cousins. Lenses: I tried to bring just what I needed for the trip, without going overboard. 10-20 mm Wide Angle lens. Perfect for desert shots or tight spaces. 28-70 mm f/2.8 L zoom lens, for all-around photos. 50 mm f/1.4 lens, great for tooling around, portraits, and low-light shots. 70-200 mm f/2.8 lens, for getting in closer. 2x converter for the 70-200 mm, for wildlife shots. 580 EXII flash, plus three sets of rechargeable batteries. I didn’t use the flash that often, as it’s pretty conspicuous. I used it on some bright-day outdoor shots. A green canvas Domke bag for keeping everything in. This made it a lot easier to keep everything organized and ready. Things I didn’t bring: – I didn’t bring a second camera body, as I figured that I could always purchase another one there if mine went south. – I didn’t bring a tripod or a monopod. I thought about it, but it was too much space. – Additional flashes, diffusers, reflectors, etc. Things I wish I had brought: – Perhaps a second 500 GB backup drive, for even more peace of mind. They are really lightweight, and keep a full copy of all of the images. – A second battery charger, or a vertical grip so I could use AA batteries if I was stuck. Batteries were a single point of failure with only one charger. – A couple of extra high-capacity USB thumb drives for backing up final images.
I was helping lead Adventure Rabbi’s Yom Kippurclosing service, and we saw this rather large black bear just off the trail:
I helped guide the Rosh Hashanah Retreat in the Rockies with Adventure Rabbi, and took lots and lots of photos. The holiday is a time to reflect back on the year that has passed, and think about what you want to do this next year. These photos of a participant looking into the lake, with the reflection of the yellow Aspen trees were some of my favorites:
Here’s the view from a bit of a wider angle:
And here’s one of a person casting a stone into the water:
Here are a few more professional headshots from Tuesday’s photoshoot:
FYI, yesterday was a cloudy, misty day, and I helped create a couple of great headshots for Stacey, who works here at our office:
Photo details: 50 mm 1.4, 1/60 second, three flash set up.
For part of a rebranding campaign for John’s Cleaners in Boulder, Colorado, Jesse on our team designed a vehicle wrap that was applied to their delivery van. We love the results!
Need help designing a vehicle wrap for your business? We can help. Call Customer Paradigm – 303.473.4400 or visit here: http://www.customerparadigm.com/index/3/Contact-Us.php More on John’s Dry Cleaners – green dry cleaner in Boulder, Colorado (with free delivery and pickup): http://www.johnsdrycleaners.com/
I took this image this morning, as I was waiting for a family to arrive for a photoshoot. This is a view of the 1st, 2nd and 3rd Flatirons in Boulder, Colorado — shot at Chautauqua Park. Enjoy!
This was taken was a Canon 50D, 37 mm, f/9.0, ISO 1250, 1/100 second exposure, handheld, with no filters.
I stumbled across this series of online articles about Photographic Psychology: looking at photographic techniques and how they are perceived from a psychological perspective. Perfect for someone like me, who loves photography, studied a lot of psychology and political science in school. Here’s a link: http://users.rider.edu/~suler/photopsy/article_index.htm
Enjoy a few of these photos that I took earlier today; these were taken using a Canon 50D, 150 mm f/2.8 macro lens, polarizing filter, and a lightweight LED video light. I wanted to travel light today!
Last weekend, I was shooting with my Canon 50D in extremely bright, harsh Colorado sunlight. I was using my Canon 580 EXII Flash, with a Gary Fong diffuser to cut the harsh light down to a softer level. As I wanted to be semi-stealth, I was at the back of the amphitheater, and was shooting with my 70-200 f/2.8 lens, with a 2X Extender. Total maximum reach = 400 MM. With the 1.6 crop factor of the APC sensor, that means an equivalent 600 MM f/5.6 lens on a full frame camera. I’ve used this same setup to shoot images of the moon with clearly visible craters. So, I needed to shoot handheld, as I was moving a lot. I needed a fast shutter speed, greater than the maximum flash synch speed of 1/250 of a second. So I put the Canon 580 EXII Flash into High Speed Synch mode, which essentially taxes the flash a lot more than in regular synch mode. Couple that with a hot 98+ degree day (37 degrees Celsius), and the flash basically melted. According to the manual, it’s supposed to go into a safety mode for 15-20 minutes until everything cools down. I’m not sure why it didn’t turn back on, even a day later, but I had to send it back to the factory for a “reset.” I admit I was shooting rapidly. At an event like a Bat Mitzvah, there’s one one chance to get a great image of special moments. And shooting from 80 feet away, I wanted to increase my chances of success with several images. As far as I can tell, it may have something to do with the eco-friendly, rechargeable AA batteries I used for the flash. They tend to keep a charge a lot longer than normal AA batteries, and then you don’t have to throw them away. (I live in Boulder, Colorado, where you are scorned by neighborhood children if you forget to compost your leftover vegetables.) It could be that the rechargeable batteries had something to do with it? I’m not sure. Regardless, it was wonderful to have a second (albeit smaller) backup flash with me. I sent it back to the factory for repair, but as I have an upcoming photo shoot, I had to buy a new one off the shelf at the local camera store. Good news: when I get the other one back, I’ll have two. Has this happened to you? Let me know your story / what you think might have contributed to it.
If you shoot RAW and use a Windows 7 system, a great new update was released that allows you to view the RAW Files (.CR2) right in Windows Explorer (instead of having to import into Lightroom, Photoshop, etc). This is great for having to go back and quickly flip through images… Here’s the Download Details – Microsoft Download Center – Microsoft Camera Codec Pack http://www.microsoft.com/download/en/details.aspx?id=26829
I took these on Monday of a few macro flower images, plus one of a deer eating poison ivy. Enjoy!
All these were shot on a Canon 50D with a 150 mm f/2.8 lens using natural light (I was hiking and didn’t want to carry a flash) and a circular polarizing filter.