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Online Sales Up 29.3% for Thanksgiving Day & Black Friday
Last Thursday and Friday, combined online sales were up by 29.3% to $1.675 billion (according to comScore).
Amazon.com was the most-visited retail website on Black Friday with more than 28 million visits to their site. Amazon was followed by Wal-Mart, Best Buy, Target and Apple.
eBay`s traffic isn`t typically counted in the same category as online retailers, but eBay reported an increase of 153% visits from mobile devices on Black Friday last week.
Digital content and subscriptions (including eBooks, downloadable music and videos) were the fastest growing category online this year.
In-Store Sales Down
In-store sales, however, were down slightly by 0.18%. The average amount consumers spent in stores declined by 0.33% from last year.
Online sales only account for 10% of holiday purchasing, but are growing at a much faster rate, and taking a bite out of in-store purchases.
Mobile Traffic Up
Mobile devices accounted for 26% of visits to retail websites and were responsible for 16% of the purchases on Black Friday.
Experts speculate that this is due to people using smart phones at physical stores, doing online price comparisons, and then making a purchase online instead of at the cash register.
Online retailers that invested in mobile sites benefited more than those who did not. Sites like Walgreens, ShopNBC.com and J Crew experienced a 117% increase in mobile traffic on Thanksgiving.
Yesterday, more than 129 million Americans were expected to shop online – nearly 42% of the United States population.
Statistics aren`t yet available for 2012`s Cyber Monday sales, but early reports show strong demand.