It is easy to see the traffic at the mall and hear the honking horns as fervent drivers are trying to race to Walmart to save $50 on a TV for Black Friday. But, where the silent day of sales to follow is Cyber Monday. I have grown to love this sales day more and more, I don’t have to wait through long lines, battle my way through the left over goods, or look for the one product I want only to find it’s not in my size (Thank goodness for eCommerce filters!)
Nope, what does Cyber Monday beg of me? Nothing more than to stay in my PJ’s and start surfing my favorite stores for their deals armed with my PayPal passwords and ready to open tabs for price comparisons. As a consumer great!
Year after year with the emergence of shopping online, the traffic and sales of Cyber Monday continue to grow. Each year anticipating more growth than the year before. The truth is, that the more visibility you have through SEO the better your chances of sales growth are. According to comScore there was $1.46 billion dollars in revenue made this cyber Monday of 2012.
As you can see the trends continue to increase year after year, with the highest point being Week 7 (12/16). Just as Black Friday stands as the kick-off shopping day for the holiday season equally so Cyber Monday represents the kick-off to holiday shopping online.
Whatever you do, move forward…
When is the last time you have been through your customer experience as they go through your site. When is the last time you have run a test to make sure that everything works in the optimal manner?
At Customer Paradigm we strongly believe that constant testing and maintenance leads to site changes to increase conversions. We do this through a series of tests making sure that every button and point on your site works the way it is intended to, or with our experience the way we have seen it be successful for eCommerce sites similar to yours.
Whatever you do, move forward…
Don’t Ditch the Questions, Complaints & Feedback
It’s like a brake screeching. It’s a signal that something is wrong, something should be changed for efficiency and if it’s changed everything will be more smooth and you’ll hear less screeching. Overall, take the questions, complaints, and feedback and turn them into results, changes, and areas of improvement.
With every project at Customer Paradigm we assign you a Project Manager to hear your customer feedback and issues as a manager of your business. If the phone is ringing without stop about the same reasons there are always modifications to your site that can be made to alleviate those calls. For example, one client was having issues with the phone always ringing because her check out system was set up wrong, with a few hours of work we were able to fix it stop the phones from ringing (for that issue) and increase her overall conversions.
Whatever you do, move forward…
Steal Ideas with A Passion
Have you ever been to Amazon and seen a shopping functionality that you like, and even made you purchase something more in addition to your original piece? Wait… did an eCommerce site just up-sell you without lifting a finger?
If you come across eCommerce sites and have the same idea for your website and want it to happen on yours, pick up the phone and call Customer Paradigm at 303.473.4400 to have an eCommerce expert talk with you and figure out how we can make it happen for your site. Steal ideas, make them yours, and capitalize on an increase in average order sales, conversion rate, or even simply usability.
If you see the year over year trends with the continual increase it is becoming more and more important that your eCommerce store is up to speed, SEO optimized, and converting. With the initial trend of Cyber Monday, we can only assume this is going to be the biggest year to date for holiday online sales.
This is great news if you are an online retailer.
1. Get CPC Management – Great Efficiency
According to PM Digital – Product listing ads were the biggest component in ad performance, placing your ads in specific locations to target your market accordingly. This is also done great through re-marketing. Have you ever gone to a website and then slowly as you visit more websites throughout the week you begin to see their ads more and more? This is done through a re-marketing tag and strategic placement. Let us know if you are interested in CPC Management >> Contact Us
2. Make A List of Functionality You Love on Other eCommerce Sites
This comes back to my steal ideas with a passion. Find the functionality you love that can help you capitalize on sales and conversions.
3. Contact Us For A Free eCommerce Evaluation >> HERE
We will go through your eCommerce site tell you our “customer experience” and give you a few recommendations we see immediately.
Write: “eCommerce HELP” in the Comment section below >> HERE
Flippa.com has provided an awesome info-graphic displaying the factors which have affected our eCommerce worlds. With the power of the internet, businesses have shifted from the large factories of work, to the ability to sit at home and be the owner of your own business online. That’s incredible!
The info-graphic to the left has been a random sampling of $26 million dollars worth of transactions over the last eighteen months. If you are an eCommerce start up you should pay attention to these trends and invest in the right direction.
In 2012 the highest demanded platform is Shopify with 39.8%, with Magento coming in second with a demand of 18.3%, and finally Open Cart with a demand of 13.4%. In 2012, the supply was met by Magento platforms taking over 30.3% of supply, with Open Cart following at 11.8% of supply and finally Shopify at 5.3%.
Why would Magento be the majority of supply over Shopify?
It’s really simple when you break it down why the demand doesn’t correlate directly with the supply. The first factor is brand awareness, new eCommerce buyers recognize Shopify whereas they are less knowledgeable about the other eCommerce platforms. The obvious reason that Magento provides the majority of supply is the ability for unlimited customization on this platform. Magento is a PHP / MySQL based framework, where Shopify is a SAAS solution. SAAS solution basically means that the core functionality of your website can not be modified.
It is clear that Magento is for the advanced eCommerce needs, if you wanted to add coupon codes to your products then Magento would be the platform for you. If you were selling extra characters for Angry Birds, then Shopify would be great for you. It is very important to match the eCommerce needs with the right platform.
A content management system (CMS) runs with your eCommerce platform to provide a blog for your website. This may not seem relevant to you as an eCommerce owner, but it is extremely relevant to the success of your website. Some eCommerce sites are run completed on a CMS using plug-ins or modules that are added for an online store capability.
Due to the Google Penguin update, which is an algorithm change that dictates your Search Engine Ranking Positioning (SERP). This directly affects the traffic to your website, so changes to the Google Algorithm are constantly on our SEO radar. Long story short, CMS and eCommerce websites go hand in hand.
In 2012 WordPress stole the majority demand at 82.9% and won the supply at an astounding 88.5%. The second most demanded CMS is Joomla at 4.6% and providing a supply of 3.1%.
Why is WordPress the Clear Winner?
WordPress is the clear winner because it brings simplicity, functionality, and flexibility for your website. And it’s FREE!
If you have any questions, or are interested in a WordPress website, call us at Customer Paradigm Now at 303.473.4400 to find out more information about how we can make your website a reality.
Customizing your website to work with functioning that you need in order to succeed can be the difference in your conversion percentage. For example, if you need to format your pages so that users are able to view products faster, that’s where PHP customization would come in handy. At Customer Paradigm it is all about the efficiency of your website to be found for the right searches, direct the customers to the right products, and check out with ease.
If you are needing help on your eCommerce website, Customer Paradigm is a Magento certified business. We work to develop clean, efficient and profitable websites for your business. If you would like more information on how we can make your business goals happen call us at 303.473.4400 and we would love to hear the vision you have for your business and how we can work together to make it happen.
For years, the kind of cutting-edge industrial emission control technology which AeriNOx specializes in was only produced and installed by companies based in Europe, especially Germany. Europe has had more stringent industrial emissions requirements than the U.S. for many years. However, greater awareness of the impact of industrial emissions in the U.S. has led to more stringent emissions requirements for U.S. industries, and necessitated the kind of equipment and know-how that AeriNOx possesses. For more information visit AeriNOx-Inc.com.
Google sent out a policy enforcement e-mail in regards to the Sitelink Ad Extension. If you are using sitelinks now, or are considering using sitelinks extension then this a blog post for you.
A sitelink ad extension is a feature on your Google Adwords campaign which allows you to add links to specific landing pages below your CPC listing. For example when searching for art supplies, dickblick.com comes up with 4 links to interior landing pages: Art Supplies, Clearance, Hot Deals of the Week and New Products. There is a limit of 10 links you can add to you listing, which helps the click-through rate for your campaign. Among 11 links inclusive of the main title link to your website you are bound to have one link which entices the user based upon their search query.
As always Google is catering to the end user. As a result they are constantly seeking out strategies which have created loopholes diminishing the end users experience. With the gracious amount of sitelinks (10) people are abusing the space and use by creating multiple links to the same page. For example, dickblick.com could be abusing this extension by adding Art Supplies to their interior page e.g. /art-supplies/and also linking the text “Cheap Art Supplies” to the same interior page. Shown Below:
There is going to be an enforcement change to these extensions which will prevent the linking of the same landing page with different link text. This is to not only increase the users experience by giving them genuinely different options, but to strengthen the value of your CPC listing by providing links to unique content within your site.
Initially Google says they will focus on new sitelink extensions which are being created in the system. If your ad campaign does not adhere to the new standards your ad extension will be disapproved and not appear in search results. Next Google will start going through the ads which are being served for search queries and grade the performance of associated ad extensions. It is important to not be complacent about this issue and allow your text ads to run without the extension, it will directly affect the value of your text ads. Having non-eligible sitelinks could result in lower CTR and ultimately less visibility.
I received the e-mail on September 28th, according to the e-mail they will be going through the links in the next couple months, so I assume near the beginning of December ad campaigns will begin to be affected by this issue. Let us know if you see any changes in your campaigns.
If you would like more information about this sitelink policy visit here.
If you need help managing your existing CPC Campaign call us now at 303.473.4400 to talk to a real person about your internet marketing strategies. We will work with you to drive profitable traffic to your site.
Customer Paradigm eLearning Series
We hope that you have a safe online holiday shopping experience this season!
It seems that Blackberry is down again today, Monday, November 7, 2011. I was wondering why I didn’t receive any emails this morning from 7:00 am on through the Blackberry Internet service… Update: 9:29 am, November 7, 2011: I just received a test email I sent to myself. It was sent at 8:15 am; it just arrived at 9:30 am. Perhaps it’s clearing through the queue?
With the holiday season rapidly approaching it’s time to focus on your online marketing strategy! Starting well in advance of the holiday season with “Early Bird Discounts” and “Sneak Peeks” is a great way to ensure that you have a successful and profitable final quarter this year.Make a marketing plan today for the months of November, December and January. Your plan should include a schedule of what sales you will run, how you will run them and what customer groups should receive each sale (be it via email, advertised directly on the site, or through social media). To maximize your sales this season be sure and look over your previous campaigns for the year. Try and replicate your most profitable campaigns for the holiday season.
Customer Paradigm is a proud sponsor of the 2nd Annual The Bad Ass SEO Guest Blogging Contest hosted by The Search Engine Marketing Group. Started by Gerald Weber, the blog has become one of the premier sources of SEM content online. The contest brings together the SEO community by showcasing the awesome guest blogging skills of SEOs and Internet marketers. It began on 9.12.11 and goes until 10.12.11. Acceptable guest post topics include anything related to SEO, Internet marketing or social media. For more info, visit here. Know some great writers who want to show off their SEO savvy? Spread the word. It’s a great chance to connect and bring the SEO community together.
Our very own Pete can tell ya:
“Many people seem to think that SEO is some sort of trick to snag traffic from Google and competitors. I see SEO as a good flyer posted in the right place. If you were to advertise diapers in a college dorm room, it is far less effective than at a parenting seminar. SEO is the process by which we take your message, why you do what you do, and how well you do it, and post that message in the right place. The new buzz word in online marketing seems to be CRO, or Conversion Rate Optimization. A strong marketing plan, with a focused message will send the right traffic to a site and increase conversions. If I want you to buy diapers, I had better have a damn good sell; AND not put the sell on your favorite sports blog. Respect the mind of the buyer.” – Pete Wise, SEO / CRO Analyst, Customer Paradigm
Headline Data The headline data provides at a quick glance the following metrics, as well as trends:The Magento Community connects Magento store owners with the tools they need to perform better. We’ll share the tools that will help you the most. Looking to add additional functionality and features to your Magento Community 1.6 site to increase usability and conversions? We can help! Call Customer Paradigm’s team of Magento Developers located in Boulder, Colorado at 303.473.4400 or visit here: http://www.customerparadigm.com/index/620/Magento-Developer.php
Sales Funnel The sales funnel shows how visitors are flowing through your store, from entry to sale. The following are the segments in the sales funnel:
- Conversion %
- AOV (Average Order Value)
- Revenue per Visit
Additional Reports In addition, there are a number of additional reports that allow in depth analysis of specific parts of your store:
- All visits
- Visits from interested people (who did not immediately bounce)
- Engaged visits (who looked at a product in detail)
- Ready to buy (put an item in a cart)
- Customer (someone who purchased an item)
- Keyword Report – show the amount of visits, revenue, and orders per keyword in a graphical fashion
- Origin Report – display which channels your visitors used to arrive at your store
- Bounce Report – display the number of users that bounce away from your site
…and many others!
According to Bundle.com’s findings, high internet usage rates and multiple distribution centers have varying effects on the popularity of online shopping in cities. The people of Miami, for example, make five times more online transactions than the national average, despite having lower internet usage and fewer distribution centers than some other cities. Sales tax rates seemed to have little bearing on the popularity of online shipping, with Minnesota and California, two states with some of the highest tax rates, home to three of the ten cities that shop most online — Minneapolis, St. Paul and San Francisco. Top Ten List of Most Shopping Online: 1. Miami, FL 2. Manhattan, NY 3. San Francisco, CA 4. St. Louis, MO 5. Pittsburgh, PA 6. Austin, TX 7. Washington D.C. 8. St. Paul, MN 9. Minneapolis, MN 10. Orlando, FL.
Our Feedback: based on this research, make sure you add specific geographic targeting to these top shopping cities. More information on this story >>
Customer Paradigm is proud to announce that we are working with the hotel & motel site Motel.com! We are excited about the opportunity to flex our SEO/SEM muscles and work with a client that has plenty of traffic already. Here, we will focus on link building, to create a more balanced link-scape, and keyword and traffic sculpting.
A little about Motel.com: Motel.com is an independent online travel site. What does this mean? This means that Motel.com / Travelogistics is not owned by nor have we signed exclusive agreements with any of the travel consolidators or major lodging chains or lodging mega corporations. However, we work directly with many of them to get access to all of their lodging inventory options at their best Internet rates. Based on your travel needs, we provide all lodging options and their prices and amenities for you to review, compare and make your best informed decision. We think this is powerful to the consumer (you), and we think this is ultimately the best business decision we can make. We are excited to work with this amazing client, and encourage you to visit Motel.com.
Fresh Produce Clothes – http://www.freshproduceclothes.com – Custom Magento Programming (design, product imports, API integrations etc.)
Moose Mountain Clothing New Site http://moosemtn.nexcess.net/ – Full Magento site still in development. Due to launch July 2011
New Site http://22.214.171.124/ – Full Magento site with product customization built in. Still in development. Launch Date TBD
Fox’s Clothing New Site – http://foxscom.nextmp.net/ – New Magento store in production (site in development)
Chemical Lab Research – http://researchchemicalsupplier.com/ (order API fix due to magento upgrade, moved over to new server)
Gold Links Golf – http://goldlinksgolf.com/ (integrated design into Magento, custom menu integrations)
Peer Trainer – http://shop.peertrainer.com/ (magento store)
Injoy Videos – http://www.injoyvideos.com/(custom ecommerce solution utilizing product videos, configurable products, shipping methods, etc)
Other WordPress and CMS Sites
CPA Mark – http://cpa-mark.com/ (custom WP theme tweaks, implementing new contact forms)
In A Raft – http://www.inaraft.com/ (WordPress Implementation, build out, SEO)
AAMCO Colorado http://www.aamcocolorado.com/ – (Design, WordPress Implementation, SEO, Store Locator)
YWCA Boulder http://www.ywcaboulder.org/ (WordPress site with appointment scheduling system, design)
Need help with Magento? Call 303.473.4400 or visit here for Magento Developer support >>
For the SEO/SEM Professionals out there, I have a very special announcement to make: We cannot lose sight of what our job description is! No matter the color of your hat, whether you choose to try and game Google or draw and build natural traffic, the goal is the increase of traffic. In order to increase traffic, our goal is to make a site more valuable to the end user – more engaging, more sticky, worth clicking on. Does that mean we raise the search engine rank so that the page is easier to find? Absolutely. Does that mean we also need to concentrate on our users? Heck yes. Yet, sometimes I think we forget the other moniker we all love to adopt on our LinkedIn pages: SEM. We all claim to be Search Engine Marketers, but when I speak to other professionals in my field, I am always surprised at how little we pay attention to this key aspect of our title, and what it implies. Marketing principles teach us to segment our customer base, understand what drives their “Black Box,” and tailor our approach to target them. On that thought, I’d like to take a moment to direct your attention to an SEO professional who I believe truly is a Marketer before an Optimizer: Hal Licino. In his recent post on SEJ: Shifting From SEO To SFO (Search Female Optimization) In Your Email Marketing, he calls us to concentrate on our clients more than Google. (Read The Full Article Here.) Classic marketing principles tell us that many of the moneymaking decisions made in the house are made by women, so please take a moment to read that article so that your SEO/SEM strategy can be tailored to target the decision makers. For those who didn’t click the link, here are, in my opinion, the most important points to take away:
1) Women from all demographic sectors prefer to share via email
2) Information has to be trusted by women in order to be shared
3) Email trumps social networking as the preferred way for women to share What does this mean for SEO? For extremely competitive landscapes, where your PPC bids are just a little too high for your clients liking, or the keywords you’d love to dominate are desired by all; Why not make high-quality, linkable content? Why not make your site a trustworthy source of information? Why not encourage your visitors to share through email AND social media sites? In my opinion, there’s no excuse or reason not to.
Too many people still use old techniques when trying to increase their page rank. For those of you who are still stuck in the past here is the new basic tenant for successful SEO: Social Media is a big deal!
That’s overly simplified. However for those of you still using Anchor Text of inbound links, realize that Social Media is rapidly replacing these “old” strategies. Being associated with an established brand will actually boost your rankings, so increasing your Social Media connections is key to the future of your website.
The big picture is that having a presence in the realm of social media is going to be the future of Search Engine Optimization. Of course, the old analogy of the children’s lunchroom still applies in terms of Google PageRank. (If you ask who did it, and everyone points at one person, Google assumes they did it, or at least are an authority on it.) However Social Media enables users to point at the sites they feel are relevant, and Google is tapping into this new resource.
Back in 2008, just a scant 3 years ago, it was widely believed that social media metrics had relatively little impact on ranking. However, with the introduction of Google Flash, Places, and other user-driven search results Google has tapped into Social Media. The bottom line is – Google is trying to penalize sites that are hard to crawl and whose content is sub-par, and reward those who take the time to produce good content. How can Google accomplish this monumental task? Even with just a basic understanding of SEO, one knows that Google uses an algorithm to crawl the Internet.
By looking at a number of factors to evaluate the relevance of the page Google determines the relevance of the site. However, as we know, computers are both incredibly intelligent and incredibly stupid. A machine cannot simply “read” like a human and assign value to content; it requires an algorithm to pass judgment. So how does this algorithm assign value to different websites? The simple answer is Social Media. Instead of trying to overhaul the algorithm, Google just lets people decide. In short, here are some new Do’s of SEO. Do:
The basic tenant of SEO remains the same: Quality content with a well-balanced array of links from relevant sites. The real game changer is that Google is now using our addiction to social media to morph the landscape of the World Wide Web. So get your Local Place Page set up, post quality content, become active on Twitter or Facebook. Basically do anything you can to become the most popular kid on the playground! Power to the People.
FYI, I just received a message that states that Google Checkout badges have been removed from Adwords ads. Now, there’s even less of a reason to sign up with Google Checkout. Having the badge was the #1 reason to add it in. Here’s what Google just emailed: Overview: Checkout Badges on AdWords ads Please be aware that as of June 2011, the Google Checkout badge has been removed from AdWords ads. This change impacts badges that appear on Google.com search results. This includes the standard and promotional Checkout badge for both merchants and non-profits. Badges and filtering on Google Product Search results are not impacted by this change. Learn more about displaying badges on Product Search results. For more information, please visit https://checkout.google.com/support/sell/bin/answer.py?answer=1323905
For the Online Liquor Store Liquor Mart it took a combination of knowing our clients’ needs, understanding Google’s algorithm for determining page rank, and keeping our practices sustainable. To begin, we listened to our client’s needs and helped them obtain their goals without forcing them into ranking for keywords they did not need or want to rank for. By focusing on good, feasible keywords we helped our client obtain a highest ranking possible for the right keywords. Next we focused on improving the appearance and usability of the landing pages on the website. In order to really take advantage of a high Google Page Rank you really need a website that converts, so we optimized the Online Liquor Storefor that specific purpose. Recently “black hat” practices have been used by many companies to “trick” search engines into listing a website higher. However, in the long run these tricks back fire because Google and other search engines update their algorithms. We use best practices which don’t try to “trick” the search engines into getting key terms to rank higher, such as:
By keeping our practices transparent and sharing all our work the client we get strong results in the long run. For Liquor Mart our techniques worked so well that we were able to get them incredibly high rankings for all their top keywords. Here are some of Liquor Mart’s current Google Rankings:
Local Results: liquor store boulder – 1st beer store boulder – 1st wine store boulder – 2nd liquor boulder – 1st liquor delivery boulder – 1st beer delivery boulder – 1st wine delivery boulder – 3rd online liquor store boulder – 1st online liquor store Colorado – 1st buy liquor online boulder – 1st
Global results Liquor – 1st shop beer online – 1st online liquor store – 4th shop liquor online – 9th And of course Liquor Mart has seen a difference in traffic to their website. Check out the results below!
Visits from keywords since Jan 1:
Visits from the term “Online Liquor Store”
Visits from the term “Buy Beer Online”
Hey there magento developers/store owners! After a couple days of frantic coding, I’m happy to present my first addition to the Magento Community: Configurable Products import.
We are currently working on an updated version of this extension which will also handle bundled products. Please stand by for an update in the next 2 weeks!
Call us today: 303.473.4400 or click here to have someone contact you now about Magento
Magento is one of the most popular online eCommerce platforms available and is rapidly becoming the industry standard. What makes Magento such a popular choice?
Call us today: 303.473.4400 or click here to have someone contact you now about Magento