I saw this really amazing new stylus posted that looks incredible. My wife is learning to illustrate, and I think this would be perfect for her:
So... I went to the site, and it looks great!
Unfortunately, it's now up to me to think about when it's going to be available and ready.
What would have saved it? A mini-form where I could submit my email address, and they can let me know when it's ready to be ordered.
(Or, an order form where I can place an order.)
Yes, I added it to my Pinterest page.
But this site isn't thinking about the end customer (me) who is really busy and can't be bothered to remember to try to come back in May to order it.
Just my $0.02...
With the holiday season rapidly approaching it’s time to focus on your online marketing strategy! Starting well in advance of the holiday season with “Early Bird Discounts” and “Sneak Peeks” is a great way to ensure that you have a successful and profitable final quarter this year.Make a marketing plan today for the months of November, December and January. Your plan should include a schedule of what sales you will run, how you will run them and what customer groups should receive each sale (be it via email, advertised directly on the site, or through social media). To maximize your sales this season be sure and look over your previous campaigns for the year. Try and replicate your most profitable campaigns for the holiday season.
* Adds ECommerce360 integration * Supports multiple MailChimp email lists. * Supports multiple interest groups * Allows sending additional Customer data to MailChimp as Merge fields. * Supports WebHooks to keep subscriptions in sync in both, Magento and MailChimp. In example, unsubscribe the user from Magento’s email list when they unsubscribe on Mailchimp’s site. * Double opt-in support * Allows to force subscription on both Register and Checkout. * Support for batch sync of subscribers from Magento to MailChimp and vice versa. [...] * Campaign Templates edition now available!As with any Magento Community Edition extension, ALWAYS back up your files or install in a test space. Let us know if we can help! Call Customer Paradigm’s team of Magento Developers located in Boulder, Colorado at 303.473.4400 or visit here: http://www.CustomerParadigm.com/Magento
For those of you who are attending the Startup Junkie Underground presentation tonight: http://www.davinciinstitute.com/events/540/startup-junkie-underground–monday-july-25-2011, Gillian Owen, Customer Paradigm’s Email Marketing Specialist will be presenting, “7 Critical Strategies for Effective Email.” We’ve posted a copy of the powerpoint here:
Ever need a way to send that very important email, but make sure it’s not sent until later in the day? I didn’t realize that Outlook had this feature, but here’s a way to schedule a way to send a very important email later: Here’s a very important email that I might want to send to someone… but not until 5:00 pm:
To tell Outlook when you want to send this email in the future, click on “Options” and select “Do not deliver before” and choose the date and time you want it sent.
Here’s a closer view of this screen:
I hope you found this useful!
“If a handful of companies refused to authorize online credit card payments for spam-advertised products, the money supporting the system would be cut off”, a researcher said.
Read more: http://nyti.ms/kt6tjf
by Jeff Finkelstein This week’s column is dedicated to a case study for non-profit fundraising. We recently completed a project for the Brooklyn Autism Center, where they raised $76,625 through our marketing system, surpassing their goal of $50,000. Below is more information on how we set everything up for the BAC. Also, I was quoted last week in both the San Francisco Chronicle and PC World Magazine about privacy, Google and why you should care.
The Goal: Raise $50,000 via targeted email campaign, online donation form, and a short video. (Campaign raised $106,103 total.)
Our Idea: Mark Wood on our team listened closely to the needs of the Brooklyn Autism Center, and devised a personalized email campaign and donation system that would help them raise funds for needy children. Using a decade of knowledge in the email and direct marketing industry, Mark made sure that strong, compelling calls to action would motivate people to donate generously.
Brooklyn Autism Center Academy Background: The Brooklyn Autism Center is a not-for-profit, 501(c)(3) school serving children with Autism Spectrum Disorders (ASD) in Brooklyn, New York. Established in 2007, their philosophy is grounded in a data-based scientific study, Applied Behavior Analysis (ABA), which is the educational standard and best practice for children with autism.
Step 1: Email Campaign The first step was to reach out to 2,455 friends, family and past donors with a personalized email campaign. The campaign was designed to use calming visual line art, engaging photos and a strong call to action (Donate Now).
The email set up the problem: Ten years ago, 1 in 10,000 children were diagnosed with autism. Today, 1 in 110 children will be diagnosed with autism. The system sent out a unique, personalized email message to each recipient. Each message was tracked to see who opened it (and how many times) and who clicked on a link (and which link and how often).
Message Open Statistics: 64% of the people opened the message; a normal message open rate is about 17%, indicating that the message was relevant and well received.
Clickthrough Tracking Statistics: Nearly 17% of the recipients clicked through to the landing page. To put this into perspective, a typical clickthrough rate ranges between 0.5% and 1.5% for many email campaigns.
Message Forward Statistics: Even more impressive was the number of people that forwarded the message along to friends. While we don’t track who the message was sent to, we’re able to track that a message sent to one person was opened on multiple different computers.
Message Opens By Date: Most email campaigns are opened within a day or two of the initial sending, and the reporting demonstrated that most of the messages were opened the first and second day. Secondary Calls to Action: The email also had secondary links for participants to follow them on Twitter and Facebook. Facebook was much more successful:
Step 2: Landing Page Once a person clicked through from the email campaign, they landed on a personalized page (Welcome, $first $last)that displayed a video, how much money had been raised to date, and a link to donate now:
The video was designed to create an emotional connection to the students, and the “Donated To Date” system displayed the total amount of donations to create a sense of excitement. When someone clicked on the “Donate Now” Button, we used a Web 2.0 feature to instantly display the donation form (instead of waiting 8-12 seconds for another page to load).
Step 3: Donation Page The donation page was designed to be quick, fast and easy for people to make a donation. We limited the data fields to the “Need to know” information instead of the “nice to know information”:
We created the ability for someone to select a set amount to donate ($40, $100, $250, $500, $1000 or other amount), as well as the ability to donate anonymously. We used an SSL certificate and PayPal to handle the transaction processing, and re-assured donors that all donations are fully tax-deductible. And as many charitable foundations (i.e. family foundations) are only able to make payments by check, we included the address as a way that donations could be sent in via mail.
Return on Investment (ROI): The base price for the campaign, including landing page, email deployment and payment processing gateway development was approximately $3,000. With more than $100,000 raised, the return on the marketing investment was a staggering 33 times return (3,333%). For every $1 spent with Customer Paradigm on the campaign, we helped generate about $33 in donations to the organization.
“We hired Customer Paradigm to assist us with an email marketing campaign to help raise funds for our school (which is a non-profit organization dedicated to providing high quality education to children with autism).” “Among the many vendors we were entertaining, we chose Customer Paradigm because of their previous experience with non-profits and they seemed to offer all that we needed for the right $ amount.” “Their full serviced email marketing package suited us best as non-marketing professionals and they worked both closely and patiently with us until we were extremely satisfied with our end product. We would not have been able to raise over $75,000 for the Brooklyn Autism Center if it weren’t for the dedicated team at Customer Paradigm.”
Summary: A well designed campaign, with strong calls to action generated a 33:1 return on the marketing campaign for the Brooklyn Autism Center, a 501(c)(3) non-profit organization. I hope you found this case study helpful – please pass it along to your favorite non-profit organization.
To have Customer Paradigm contact you about Web-based Non-Profit Fundraising Campaigns please fill out the contact form below or call us toll free at 888.772.0777 or 303.473.4400.
I just received this email from our T1 data service provider. Oops!! Now I’ve made a lot of mistakes in the past, but this was a bit embarrassing. The TO line is just my email address (better to have that my first and last name as a friendly display URL). But I can live with that… The subject line, 1M Email 2 subj line, and the body copy: 1M Email 2 copy… it looks like it was a test / placeholder:
Next time… test, test, test! Email is not a great trial and error medium. Once emails are sent out, they’re gone forever.
We marketers talk a lot about using email marketing to inform our customers and build community. As with many goals, it can be easier to talk than act. We sometimes get bogged down and don’t know where to start. This case study may be able to provide you with some inspiration. Horizon Organic sells certified organic milk, along with other dairy, egg, and juice products. It owns and operates organic farms and purchases organic products from organic farmers across the nation. The company also has partnerships in the United Kingdom. Horizon Organic prides itself on a loyal base of customers who are also fans. Horizon Organic should also pride itself on its use of the Internet. Its Web site is friendly, cheerful, and informative. Check out the Healthy Living section. It includes a bit about the site researcher, links to useful tools, and content written specifically for the site, both from and for site visitors. And, of course, the home page includes a sign-up form for an email newsletter.
In February 2003, Congress added a provision to the $397 billion federal spending bill that would’ve permitted, in some cases, livestock producers to label meat as organic even if the animals’ diets were composed of conventional grains. Obviously, if the bill were enacted, it would have had a large and potentially negative effect on Horizon Organic’s customer base. What was the company’s response? It launched a grass-roots email marketing effort. Shortly after the news broke, Horizon Organic, with the help of its email marketing partner Customer Paradigm, created a one-time mailing called Take A Stand For Organic. By using their existing newsletter template, the creators were able to quickly put together a mailing with Horizon Organic’s familiar look and feel. The message included a logo at the top followed by this copy: The founders of Horizon Organic started work on the organic standards over twelve years ago, well before the word organic was ever discussed or defined in political circles. Now the same freshly implemented government standards we fought so hard for may be compromised and rendered essentially useless. The message went on to briefly describe the federal spending bill, followed by a call to action: Take Action Now — Send An E-mail Or Call Your Representatives. E-mail recipients could click a link and Horizon Organic would walk them through most of this process. The message ended with a forward-to-a-friend feature and a thank-you from the company. Within a few days of the spending bill, the mailing went to an opt-in list of over 14,000 members. Results? Horizon Organic couldn’t track telephone calls or email messages sent, but it could track actions directly related to the mailing. The open rate was 74 percent, about double that of other Horizon Organic campaigns. The unique CTR was 16 percent, and the pass-along rate was 42 percent. Let’s look first at the open rate. A high open rate owes a great deal to the sender and subject lines. Both of these were clear and enticing to the database. The subject line was “Moos Alert — Take A Stand For Organic.” The sender was clearly identified as Horizon Organic. As for CTR, it’s difficult to persuade people to “take a stand.” We all have busy lives. Even when we care strongly about something, we don’t always take the time to do something about it. This CTR indicates how many people were influenced enough to begin the process of contacting their congressional representative. If you combine the CTR with the pass-along rate, it indicates this message really struck a chord. Clearly, good marketers know what their customers care about. As this case study shows, customers care about keeping informed. In some cases, they’re even inspired enough to act.
Thanks for all of the great feedback last week about Facebook’s Places system. One thing I found out about Facebook and inserting links is that if you want to post a link to a secure page (i.e. a place to sign up or make a purchase for something), Facebook tends to convert it into a non-secure, non-https link. I think the reason they do this is so that the thumbnail image for the link doesn’t trigger a security warning. The downside: the page doesn’t have the encryption of a normal page. To avoid this, simply de-link (click on the ‘X’) next to the link, and it should work fine. This week, I want to focus on using a video email to drive signups to the upcoming Jewish high holidays.
Retention Email Marketing still has highest ROI: With all of the focus on Facebook, Twitter and other social media circles, retention email marketing campaigns tends not to receive a lot of attention these days. However, email campaigns — done correctly — often generate the most return on marketing investment. Part of this is due to the tricky nature of tracking social media investments, and the clear ability to track messages opened and links clicked in an email campaign. For the upcoming Jewish High Holidays, we used a video email campaign to drive people to sign up for the Adventure Rabbi retreat in Winter Park, Colorado. Here’s a copy of the message:
==================================================================From: “Rabbi Jamie Korngold – Adventure Rabbi” Sent: Monday, August 30, 2010 4:57 PM To: “Jeff Finkelstein” Subject: Jeff, I’ve recorded a Rosh Hashanah video for you ================================================================== Jeff-
With Rosh Hashanah fast approaching, I’ve recorded a quick video for you: Prices for our Rosh Hashanah retreat in Winter Park go up tomorrow,August 31, 2010 at midnight. More information >> | Sign Up >> Note: After August 31, we’ll still have room for you at the retreat, but not at the catered dinner (although you can eat at the dining hall).
L’Shana Tova, Rabbi Jamie Korngold Adventure Rabbi
Here’s How We Made This Work:
1. The video was recorded a few days earlier, on a bluff overlooking the city of Boulder, Colorado. It was short (45 seconds). It was shot digitally in full HD, and designed to look off-the-cuff and spontaneous (instead of a professional studio with lighting). The outdoor location reinforced the nature of the organization (pun intended).
2. The video was then uploaded to YouTube, who is hosting the video. This allows us to not have to worry about server space, bandwidth or speed for watching the video. Many of the major ISPs, such as Comcast, have direct connections between YouTube’s servers and their data facilities, and this can drastically improve how fast videos play for people.
3. We next created a landing page on the Adventure Rabbi site, and placed the video at the top, using the embed code found on YouTube.
4. The email message was created to be simple (without their usual header or newsletter layout), and created the impression that the rabbi recorded the video just for them. The subject line was personalized, we used a personalized salutation, and we embedded a screen shot of the video as a graphic inside the email. For people who have images turned off, the Alt Tag (displayed if an image isn’t downloaded) was set to display (using personalization): “Rosh Hashanah Video for Jeff Finkelstein”
5. In the distant past (i.e. 2002), you could still have videos play successfully inside an HTML email. Due to security restrictions with viruses inside emails, this won’t work anymore in the majority of email programs. Instead, it’s best to have an image of the video, that then allows the user to click and watch it on a website. This is considered best practice for video email campaigns.
Here’s an example:
The email campaign statistics show that a great deal of people opened the message and clicked through to watch the video:
Qualitative Results: The campaign drove a significant amount of registrations to the event, as well as a lot of email responses from people who won’t be able to attend the retreat this year. More important, the video helped deepen the relationship between the recipient and the organization.
Summary: Email remains a top way to reach out to past customers… and video emails done correctly can have tremendous response. Want help with your Email Campaigns or PPC Advertising? We Can Help! Please call 303.499.9318 or 888.772.0777 to speak with a real person. Or click here to have a real person contact you now >> I hope you found this case study helpful – please let me know what you think of video emails.
Coupons are common in the offline world, at least here in the United States. They’re so popular, a journalism professor once told me the majority of daily newspapers sell the most papers on Wednesday, primarily because of the special coupons in that day’s paper. But online, coupons aren’t as widespread. I began to wonder: Can a company entice customers to respond to e-mail coupons?
It can if the company is Orange Glo International. The makers of OxiClean have been experimenting with e-mail marketing campaigns focused around coupons, and the results are beginning to trickle in. Orange Glo is a small, Colorado-based company that manufactures and distributes natural cleaning products. This relatively new business was using TV commercials and infomercials to get the word out about its alternative cleaners.
Orange Glo does some sales business via its Web site, but the bulk is through retail stores such as Wal-Mart. Orange Glo’s challenge was to not only educate users about its products but also drive them to the retail channels to make a purchase. For instance, several informational campaigns have featured cleaning celebrity Billy Mays, who sends out notices about new offerings. Each message is clean, simple, and branded — “I’m excited to tell you about our newest product, OxiClean Active Stain Remover,” says Billy — and each has one call to action.
A “click here to buy now” link takes users to the company Web site. Although these messages educated recipients, the company also wanted to drive users to offline stores. Offering coupons via e-mail messages was one way to do that. Orange Glo worked with Customer Paradigm to create a coupon offer. The offer went out just before Thanksgiving to a house list of tens of thousands.
Let’s take a look at several of the campaign’s elements:
Graphics. Billy Mays’ popularity is used to brand the Orange Glo messages.As a consumer, I applaud this notion. I participate in a number of online survey panels. My favorite is the Lightspeed panel, and it’s all because of Lauren. For all I know, she’s a fictional character, but I’m happy to see her. I feel like my communications are being sent to someone, not off into the netherworld of the Internet. Billy Mays is well represented in the Orange Glo message, right down to his signature and e-mail address. Text. The text draws the reader in and matches the tone of the overall campaign. Phrases such as “if you’re like me” and “cranberries and other holiday foods often are a big source of stains” get the point across.
Offer. The offer, four different $1 coupons, is nothing to sneeze at. It’s mentioned high in the communication and listed in a postscript after Billy’s sign-off. Though marketers tend to agree e-mail postscripts aren’t nearly as important as those in direct mail pieces, Customer Paradigm’s Jeff Finkelstein notes it generates a significant number of click-throughs.
Miscellaneous. The mailing includes a phone number for those who aren’t comfortable asking for the coupons online or for those who don’t have printers attached to their PCs. Plus, it includes various list management tools, such as an unsubscribe link and a method for subscribing if the e-mail message was forwarded from a friend. Clicking on the coupon link within the message transports recipients to the coupon signup form. The form has pre-populated fields, a great tactic in general.
The less work the user has to do, the better. The form includes three optional quick-pick questions, such as “Do you have pets in household?” The questions allow Orange Glo to gather customer information to be used for future products or in future campaigns. The recipient chooses the coupons he would like; the boxes are prechecked for each product: Kaboom Shower Tub & Tile Cleaner, OxiClean Active Stain Remover, OxiClean Multi-Purpose Stain Remover, and Orange Glo Wood Cleaner & Polish. The coupons then print to the user’s printer. (Remember, if the user doesn’t have a printer, she can call to have the coupons shipped to her.) Each coupon includes a bar code that allows the company to track from whom and when the coupon was redeemed. And Orange Glo followed up the offer with thank-you messages for those who signed up for the coupons.
Results: The message was opened by 11.2 percent of recipients and garnered a 1.7 percent overall CTR. The open rate and CTR are a bit low compared to past Orange Glo campaigns, which are usually in the 13-20 percent range. However, this campaign went out just before a major holiday, when it’s likely recipients weren’t checking e-mail as frequently as usual. 16 percent of those who opened the message clicked through to the form, which is higher than past Orange Glo campaigns. Past campaigns average between a 10 and 12.5 percent CTR on opens. Of those who visited the Web site and landed on the form, 68.5 percent completed it. Most recipients opted to print all four coupons, for a total of approximately 7,600 coupons.
We won’t know the coupon redemption rate until about eight weeks after the campaign, but here are a couple follow-up thoughts. Orange Glo did a comparison check against coupons in newspapers in an earlier campaign, and that past campaign led to double the redemption rate of the newspaper coupons. Also, Orange Glo knows placing coupons in newspapers works, but placing them in newspapers is generally much more expensive than placing them in e-mail. Coupon inserts into newspapers typically cost about $45 to $55 CPM, plus printing. Though I don’t have the exact cost of this e-mail marketing campaign, it’s a sure bet the numbers are nowhere near as high.