This review for a custom Magento Enterprise reporting project just came through to us:
“Amazing job guys, best contract Magento programming I’ve ever had. Customer service was awesome and the communication was perfect. Thank you!”
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March 21, 2010eLearning Series by Jeff Finkelstein Many eCommerce websites are losing out on 12% or more by not accepting PayPal on their website. eCommerce Tip #8: Take PayPal Make It Easy to Purchase With PayPal Did you know that PayPal handles 12% of the eCommerce…
March 21, 2010eLearning Series by Jeff Finkelstein In the wake of unspeakable tragedy in Haiti, today's eCommerce tip focuses on secure online donations - and the pros and cons of the different mediums. I encourage you to give if you're able. eCommerce Tip #7: Online Donations Best…
March 21, 2010eLearning Series by Jeff Finkelstein Today's eCommerce tip focuses on doing the math for people. For most people, a 10% discount doesn't mean anything until you translate it into actual numbers. With over 10 years of testing, I'll discuss the best ways to display prices…
March 21, 2010eLearning Series by Jeff Finkelstein Today's tip - displaying recently viewed items - can help people better navigate your site and increase sales. eCommerce Tip #5: Recently Viewed Items I Can't Figure Out How To Get Back To That Product! If you're like me, you've…
March 21, 2010eLearning Series by Jeff Finkelstein For eCommerce websites, a new technology called RDFa tagging can help people find your products quickly and easily. Some of the sites we've tagged with RDFa informatoin have seen dramatic increases in sales. eCommerce Tip #4: RDFa Tagging Most websites…
March 21, 2010eLearning Series by Jeff Finkelstein One of the key elements on an eCommerce site is a perpetual shopping cart that allows you to see what's in your cart, without having to click to go to another page. It's a small detail, but a recent study…
March 21, 2010eLearning Series by Jeff Finkelstein When I want to make a purchase on a website, I want the checkout process to be as quick as possible. I don't want to have to create an account, go through six slow pages before I can enter in…
March 21, 2010eLearning Series by Jeff Finkelstein Our next eLearning Series will focus on top tips for eCommerce sites. But even if your website doesn't sell a product, many of these tips still apply. eCommerce Tips: How Fast Does Your Site Load? More than a few seconds, and…
March 21, 2005eLearning Series by Jeff Finkelstein It's with a heavy heart this week that we at Customer Paradigm mourn the passing of a wonderful client, Carol Susan Roth. After a long battle with brain cancer, she passed away earlier this week. She was my wife's literary…
March 21, 2005eLearning Series by Jeff Finkelstein As a follow-up to tip #1, How Fast Does Your Site Load? we recently upgraded the DiscountDecorating.com site to a newer and faster server. (The older server couldn't handle the 575,000 pages per day of traffic and was slowing down…
I did a training for the Customer Paradigm team here at the office yesterday, and wanted to post the videos:
FYI, this is a really amazing article about A/B split testing.
The A/B Test: Inside the Technology That’s Changing the Rules of Business
I saw this really amazing new stylus posted that looks incredible. My wife is learning to illustrate, and I think this would be perfect for her:
So... I went to the site, and it looks great!
Unfortunately, it's now up to me to think about when it's going to be available and ready.
What would have saved it? A mini-form where I could submit my email address, and they can let me know when it's ready to be ordered.
(Or, an order form where I can place an order.)
Yes, I added it to my Pinterest page.
But this site isn't thinking about the end customer (me) who is really busy and can't be bothered to remember to try to come back in May to order it.
Just my $0.02...
The dad of one of our lead Magento Developers here at Customer Paradigm found this article about why he doesn’t fear losing his job to overseas talent, and it’s a great article: http://blog.jpl-consulting.com/2011/12/why-i-will-never-feel-threatened-by-programmers-in-india/ When I first started our company, I was lured into using inexpensive overseas programmers to handle building websites, etc. What I found by hiring an all US-based team of programmers for Magento Development and php programming was that: – The code the US programmers wrote is a lot better – The programmers here in the office were at least 5 to 10 times more efficient – Turnaround times were are lot faster – Customers like being able to talk to a real programmer – Project management costs and frustrations are way down / reduced by 2 to 4 times – There’s a huge premium for having programmers sit together in an office and tackle problems efficiently. Today, we have two of our top programmers traveling to visit one of our clients in San Francisco, CA – a short 2 hour flight from here. Thanks, Alan’s Dad!
Our very own Pete can tell ya:
“Many people seem to think that SEO is some sort of trick to snag traffic from Google and competitors. I see SEO as a good flyer posted in the right place. If you were to advertise diapers in a college dorm room, it is far less effective than at a parenting seminar. SEO is the process by which we take your message, why you do what you do, and how well you do it, and post that message in the right place. The new buzz word in online marketing seems to be CRO, or Conversion Rate Optimization. A strong marketing plan, with a focused message will send the right traffic to a site and increase conversions. If I want you to buy diapers, I had better have a damn good sell; AND not put the sell on your favorite sports blog. Respect the mind of the buyer.” – Pete Wise, SEO / CRO Analyst, Customer Paradigm
Are you on Twitter? If yes, follow us @custparadigm. We’re tweeting about the latest sites we’ve launched, re-tweeting Magento news and tips worth an RT, and sharing notes from our own knowledge base of Magento eCommerce platfrom, WordPress, email marketing and 9 years of online marketing successes. Our feed wouldn’t be complete without OH’ing the PC things Ben says and posting the videos of our own Thaddeus Lamar Barber as he waxes athsmatic on all things pure geek. Today we got a sweet tweet that made us blush from our friends at the couture bag company, Hung On U:
I think I’m going to put that on the fridge…
For those of you who are attending the Startup Junkie Underground presentation tonight: http://www.davinciinstitute.com/events/540/startup-junkie-underground–monday-july-25-2011, Gillian Owen, Customer Paradigm’s Email Marketing Specialist will be presenting, “7 Critical Strategies for Effective Email.” We’ve posted a copy of the powerpoint here:
Ever need a way to send that very important email, but make sure it’s not sent until later in the day? I didn’t realize that Outlook had this feature, but here’s a way to schedule a way to send a very important email later: Here’s a very important email that I might want to send to someone… but not until 5:00 pm:
To tell Outlook when you want to send this email in the future, click on “Options” and select “Do not deliver before” and choose the date and time you want it sent.
Here’s a closer view of this screen:
I hope you found this useful!