Case Studies

Magento Case Studies

  • Magento Enterprise: How to Use Customer Segmentation   One of the big themes from the Magento Imagine show was personalization. (And beyond just mail-merging in your name). The idea is to personalize a site, based on information you have from a user, so that their user experience is not like everyone else’s. There are three reasons personalization isn’t widely adopted: Personalization technology can be difficult to implement The "creative" costs of personalization (you have to decide what to do) What happens if you personalize a site, and it annoys end users? I’ve been passionate about personalization. In 2000, I attended a conference in New York called "The Personalization Summit." Industry guru Seth Godin was a keynote speaker. Fourteen years later, very few sites are actually doing much in the way of personalization. I do see this changing, but slowwwly…. Magento Enterprise – Customer Segmentation. Built into the Magento Enterprise code base is ...
  • Magento Imagine 2014 Conference – Recap in Photos   It was so wonderful to see so many people at Magento Imagine 2014 conference in Las Vegas last week. You might have seen me walking around with a camera during the conference; I’ve put together a summary of what I learned at the conference, using photos to help me remember. The theme this year was "Transform," and how eCommerce is in the midst of a massive transformation. Bestselling author Malcolm Gladwell ("Blink") gave an amazing keynote, as did Michael Dart, author of The New Rules of Retail. I didn’t attend all of the sessions (just the ones that I found personally interesting). But here is my compilation of Magento Imagine 2014, in photos and text: Key Themes from Magento Imagine 2014: Customers Are Mobile & Love Speed: Responsive sites – the new standard. A site that works well on ...
  • Customer Feedback from a Magento Customer We build customer surveys and feedback into our entire process, because we want to know — so we can do even better.  (Or, if we missed the mark, we want to know what we did, so we can change our processes to be better.) Here’s a customer review that just came in for us for Magento development: Satisfied with people: 10 Project satisfaction: 9 Reach your business goals: 9 Comfortable to refer clients: 10 Specific comments: This retainer agreement worked well for us in this situation. We had an “ala carte” need in many areas for us, often reaching back into Magento 1.4 and programming not done by Customer Paradigm. This was very helpful. It is ongoing, for another few weeks perhaps, then we will move to a our project and based plan and payment. Customer Paradigm is an outstanding organization in my opinion. We have no regrets in using your company and would highly recommend you to others. We spent ...
  • Magento Catalog Page Load Optimization Magento Site Issue: Our client had complained of slow site speed for a few months. The long load times were significant enough to warrant concern that valuable sales were being lost. It was clear the issue lie in lengthy queries to the database, specifically when loading category pages. We were in agreement with the host (another Magento Silver partner) that installing a robust caching application would merely be throwing money at a band-aid and not a full-fledged solution. Discovery: We began by investigating which particular database calls were taking the longest, and found a problem in the getFinalPrice function on the catalog page. It seems that in order to get the price to display on category pages, Magento loads every simple product associated with a configurable product. For checkout and billing, this is necessary, but when displaying a simple price, it’s completely overkill. The category pages in question were filled with configurable products, most having over ...

SEO Case Studies

  • AAMCO Colorado CPC Campaigns AAMCO Colorado Logo When it comes to AAMCO Colorado all 18 locations in Colorado are here to serve all your transmission and auto repair needs. They are devoted to educating their mechanics in the most recent training to handle any new problems that may arise as new car models are born. With over 50 years of experience, they have the tools and knowledge to handle a variety of auto repair needs. AAMCO began their CPC campaign on June 1, 2011. Their first month of performance was 217 clicks. After a year, in June of 2012 their CPC campaign has received 1,100 clicks. AAMCO CPC Campaign Success Many people run their CPC campaigns and once they get to their “ideal” goal they stop managing their campaign and keep writing the checks to Google. What if your existing campaign is doing well, but you have the option to be more efficient? What if you could get the same ...
  • A/B Split Testing Done Well – Great article FYI, this is a really amazing article about A/B split testing. Magento has built-in functionality for using Google’s Website Optimizer to do A/B split tests automatically (it uses javascript to show a different category header for one person vs. the next, and then tracks which one is most effective).   The A/B Test: Inside the Technology That’s Changing the Rules of Business http://www.wired.com/wiredenterprise/2012/04/ff_abtesting Thanks,   Jeff
  • R U Reppin Increased Magento Site Speed by 3 Seconds Gillian’s been working with RUReppin.com since they came to us. First and foremost, we helped them increase the site speed of their Magento store by 3 seconds! She achieved this result by switching their hosting to Nexcess. The previous hosting was not very compatible with Magento and did not feature MEMCACHED or PHP CACHE, which Nexcess does. We also helped to optimize the site by: • Adding Apache Mod expires which help to increase load times on the site for people who have already visited (Google also penalizes your site if you don’t have this). • Merging CSS/JS files – having a single file for all your CSS and JS files helps to increase load times. • Running image compression – the  images were quite large, we helped by compressing these without losing quality. • Finally editing the PHP settings to have real path caching and Zlib output compression to speed up the server. If that ...
  • SEO Case Study: Publish Your Content as an eBook eLearning Series by Jeff Finkelstein Thanks to everyone who came to see me speak at last weekend’s WordCamp Boulder 2010 event. They packed the room (standing room only out in the halls) for my Search Engine Optimization talk about Word Press sites. The session was recorded on video, but it’s not yet uploaded to their site. Click here to watch the video. This week’s Web marketing tip focuses around eBooks. If you have interesting content, you may want to consider publishing in an eBook-friendly format to reach new customers for your business or organization. Why? Read more below >>   Acquisition Marketing Strategy: Publish Your Content As An eBook Rabbi Jamie Korngold, the Adventure Rabbi, reading a passage from her forthcoming book, God Envy: A Rabbi’s Confession (Jewish Lights Publishing, 2011). Free eBooks to reach new customers. I wanted a new, novel way to reach out to new customers. Every week I write an eLearning column like ...
  • Case Study: CPC Lead Generation for Energy Investment Company eLearning Series by Jeff Finkelstein The Background: Right now, with the BP Oil Spill disaster in the Gulf of Mexico, there’s intense interest in alternative energy, and preventing future disasters from happening. Like it or not, the world is addicted to fossil fuels. Here in Boulder, Colorado, about half of our office rides their bikes to work each day. But I know it’s not realistic to ask everyone to give up their cars — the US economy and infrastructure is largely based on the car as personal transportation. At Customer Paradigm, we take environmental issues seriously, and have done a lot of work for Greenpeace and solar energy manufacturers, too. We’ve built sustainable development software planning tools for the Global Environmental Management Initiative (GEMI.org). We’ve also worked with BP, Shell and other energy companies to help them with their marketing. But an interesting trend has also emerged. With the oil spill in the news, ...
  • Non-Profit Fundraising Case Study: Brooklyn Autism Center Raises $76,625 in Campaign eLearning Series by Jeff Finkelstein The Goal: Raise $50,000 via targeted email campaign, online donation form, and a short video. (Campaign has raised $76,625 to date.) Our Pitch / Idea: Mark Wood on our team listened closely to the needs of the Brooklyn Autism Center, and devised a personalized email campaign and donation system that would help them raise funds for needy children. Using a decade of knowledge in the email and direct marketing industry, Mark made sure that strong, compelling calls to action would motivate people to donate generously. Brooklyn Autism Center Academy Background: The Brooklyn Autism Center is a not-for-profit, 501(c)(3) school serving children with Autism Spectrum Disorders (ASD) in Brooklyn, New York. Established in 2007, their philosophy is grounded in a data-based scientific study, Applied Behavior Analysis (ABA), which is the educational standard and best practice for children with autism. How the Campaign Worked: Step 1: Email Campaign The first step was to ...
  • Case Study: Customer Paradigm Boosts City of Denver’s Trade Show Business by 20% eLearning Series by Jeff Finkelstein CUSTOMER PARADIGM DELIVERS AUTOMATED LEAD MEASUREMENT SOLUTION – BOOSTS DMCVB TRADE SHOW BUSINESS BY 20%. CHALLENGE: Increase convention & trade show business to Denver by 20%. STRATEGY: Squeeze every lead out of each trade show DMCVB attends. TACTICS: Automate the lead acquisition, follow-up & conversion process ROI: Just one more lead converting into a sale = $425,000 to Denver The job of filling Denver, Colorado’s 600,000-square-feet of convention and state-of-the-art meeting space falls to Richard Scharf, executive vice president of sales and marketing for the Denver Metro Chamber and Visitor’s Bureau (DMCVB). While a $7 billion convention renovation and many other attributes of this beautiful city certainly make Denver an easier sell, Scharf still competes with 475 other U.S. Convention Bureaus for the same meetings and events. So when Scharf wanted to make sure Denver gets bigger piece of the trade show pie, he turned to Customer Paradigm and Get Feedback to ...
  • SEO Case Study Update: Publish Your Content As An eBook eLearning Series by Jeff Finkelstein A quick update to last week’s Web marketing tip about publishing your book as an eBook. One of the books, 12 Strategies for Search Engine Optimization, is now available on Apple’s iTunes bookstore! This comes on the tail of Amazon’s big new press release that says Amazon is now selling 80% more eBooks than hardcover books. (LA Times Article). How did I get my free eBook into iTunes? Acquisition Marketing Strategy:Update: Publish Your Content As An eBook Last Week, I created two eBooks. This week, they are available to the more than 3 million iPad users through the Apple bookstore. The really good news: there are very few free business books, and people are hungry for content. After publishing it last week (see the previous issue if you missed the whole story), I opted-in to have the book published with Apple. And more than 250 people have downloaded it so far, too. Here’s ...
  • Taking A Stand for Organic: Making Customers Care eLearning Series by Jeff Finkelstein Making Customers Care E-Mail Marketing Case StudiesPublished in ClickZ BY Heidi Anderson | April 29, 2004 We marketers talk a lot about using email marketing to inform our customers and build community. As with many goals, it can be easier to talk than act. We sometimes get bogged down and don’t know where to start. This case study may be able to provide you with some inspiration. Horizon Organic sells certified organic milk, along with other dairy, egg, and juice products. It owns and operates organic farms and purchases organic products from organic farmers across the nation. The company also has partnerships in the United Kingdom. Horizon Organic prides itself on a loyal base of customers who are also fans. Horizon Organic should also pride itself on its use of the Internet. Its Web site is friendly, cheerful, and informative. Check out the Healthy Living section. It includes a ...
  • CPC Case Study: Micro-Targeting Pay Per Click Campaign eLearning Series by Jeff Finkelstein CPC Case Study: A Novel Use for Google Adwords Over the weekend, I was thinking about a novel and quick way I used Google Adwords to help fill a spot for a local child care center (and avoid being stuck with a $450 bill). Pay Per Click Case Study: Micro-Targeted CPC Campaign A Novel Approach to Using Google Adwords: One of the things I really like about an advertising platform like Google Adwords is the ability to micro-target campaigns. In the past, if you had a very specific item you wanted to sell or promote, the only avenues were direct mail, print advertising or TV / radio. But those are expensive, mass-marketing tools. About a year ago, I was on the hook for a day care spot for our daughter. We had signed up with this amazing place in north Boulder, but then a spot at a place ...
  • Case Study: Basking in the Orange Glo of Coupons E-Mail Marketing Case Studies - Published in ClickZ Coupons are common in the offline world, at least here in the United States. They’re so popular, a journalism professor once told me the majority of daily newspapers sell the most papers on Wednesday, primarily because of the special coupons in that day’s paper. But online, coupons aren’t as widespread. I began to wonder: Can a company entice customers to respond to e-mail coupons? It can if the company is Orange Glo International. The makers of OxiClean have been experimenting with e-mail marketing campaigns focused around coupons, and the results are beginning to trickle in. Orange Glo is a small, Colorado-based company that manufactures and distributes natural cleaning products. This relatively new business was using TV commercials and infomercials to get the word out about its alternative cleaners. Orange Glo does some sales business via its Web site, but the bulk is through retail stores such as ...
  • Part II: What If the Lights Go Out on Your Campaign? eLearning Series by Jeff Finkelstein September 4, 2003 When we left off, BP Solar was attempting to use a fantastic opportunity to show off its alternative to traditional energy sources. A power failure had affected a large area of the East Coast. BP Solar wanted to contact its audience with an opportune message. The company created a timely message that would be waiting in potential customers’ e-mail inboxes as soon as the lights came back on. But the campaign experienced its own power failure. The servers at the list management company went down. E-mail recipients were faced with broken images, missing links, and other errors throughout the message. Clearly, this wasn’t the way BP Solar planned to run the campaign. Today, how BP Solar revived the campaign to achieve overall successful results. Part 1: Analyzing the Initial Mailing First, let’s look at what the initial mailing accomplished. It wasn’t nearly as successful as BP ...
  • Part I: What If the Lights Go Out on Your Campaign? eLearning Series By: Jeff Finkelstein August 21, 2003 If this column were your only source of e-mail marketing news, you might think all campaigns are executed flawlessly and everyone has results she wants to brag about. But we all know it isn’t that easy. Glitches are a part of daily life. This week’s case study is about a company that incorporated a major disruption — last week’s power failure that affected a large area along the East Coast — into its e-mail marketing plans, only to see its own power failure affect the campaign. How that campaign will ultimately turn out is yet to be seen. We at ClickZ have the rare opportunity to watch it progress. Today, I’ll share with you the genesis and initial implementation of the campaign and hopefully get you thinking about some solutions. The next column will share what next steps the company took and the results. BP Solar ...

Web Design Case Studies

    Software Case Studies