Case Studies

Magento Case Studies

    SEO Case Studies

    • AAMCO Colorado LogoAAMCO Colorado CPC Campaigns When it comes to AAMCO Colorado all 18 locations in Colorado are here to serve all your transmission and auto repair needs. They are devoted to educating their mechanics in the most recent training to handle any new problems that may arise as new car models are born. With over 50 years of experience, they have the tools and knowledge to handle a variety of auto repair needs. AAMCO began their CPC campaign on June 1, 2011. Their first month of performance was 217 clicks. After a year, in June of 2012 their CPC campaign has received 1,100 clicks. AAMCO CPC Campaign Success Many people run their CPC campaigns and once they get to their "ideal" goal they stop managing their campaign and keep writing the checks to Google. What if your existing campaign is doing well, but you have the option to be more efficient? What if you could…

    Web Design Case Studies

    • Google’s Knowledge Graph: Search Engine Channel Surfing By Scott Belford, Internet Marketing Director Today (Wednesday, May 16th, Google has rolled out the first version it's Knowledge Graph. The Knowledge Graph enables Google users to search for things, people or places that Google "knows" about and instantly get relevant information in a "knowledge panel" in the upper right corner of their search result page. The contents of the knowledge panel varies for a given search query (and right now it only shows up for select search queries), but the purpose is to allow users to further refine their search results based on the intent of their query. A search for the word "buffalo" for instance, a yields a result that looks like this: There's a big "knowledge panel" on the right with a Google map of the city of Buffalo, NY, and some information and statistics about the city that Google has pulled from Wikipedia, and some links…
    • Rel=”Canonical” vs. Pagination : Weeding Through Duplicate Content with a Paginated Sequence Tank If you are working on any Magento E-commerce site, your website most likely falls under the umbrella of multiple products that can be categorized by more than one attribute. This makes it very likely that you will have many pages displaying the same products. So what can we do to avoid duplicate content of product listings? Just because your site has plenty of products to offer and a variety of ways to define precisely what you are looking for doesn’t mean you should suffer any duplicate content penalties. Rel=”canonical” Tactic One common solution is adding a rel=”canonical” link to the <link> section of your first product page to indicate this is the page you wish to be indexed by Google. Next, on all your pages that display similar products you add a <rel=”canonical” href=”http://www.example.com/product=X634K23> to the <head> section of your HTML pages. This signals to Google to ignore that page…
    • google-panda-update-seo2012 Internet Marketing Trends: Google’s 12,000 Evaluators eLearning Series by Jeff Finkelstein Friends, 2011 marked a year of drastic change for Internet Marketing, and 2012 promises to be no different. From Google's Panda update last year that changed the rules on Search Engine Optimization, to increased competition for CPC marketing and the launch of Google+ in social media, the pace of change is accelerating. This next series, Top Internet Marketing Trends for 2012, will explore in detail what these changes mean for businesses and organizations, and what you can do to make sure you stay ahead of the curve. Today's tip talks about how Google is using approximately 12,000 humans to evaluate the quality and experience of different websites, and what you need to know to survive the evaluation process. I hope you enjoy the series! Thanks, Jeff P.S. Here is a picture of an Ibex I took on a recent trip to Israel. Photo of an Ibex taken in Israel. View more images from Israel>>…
    • New Article: 2012 Internet Marketing Trends: Google’s 12,000 Human Website Evaluators We've just posted our latest article, "2012 Internet Marketing Trends: Google's 12,000 Human Website Evaluators" to our site - visit here to read.
    • Internet Marketing & Content Marketing: What is Good SEO? It's crucial to content marketing and internet marketing, but ever wonder: Just what is SEO, anyway? Our very own Pete can tell ya: “Many people seem to think that SEO is some sort of trick to snag traffic from Google and competitors. I see SEO as a good flyer posted in the right place. If you were to advertise diapers in a college dorm room, it is far less effective than at a parenting seminar. SEO is the process by which we take your message, why you do what you do, and how well you do it, and post that message in the right place. The new buzz word in online marketing seems to be CRO, or Conversion Rate Optimization. A strong marketing plan, with a focused message will send the right traffic to a site and increase conversions. If I want you to buy diapers, I had better have…
    • Google’s Author Markup Support Makes It Easier To Find A Writer’s Works In an RDFa tagging scheme, Google is making it easier to find information about information... in this case making it easier to find a writer's works. Here's a link to the article >>
    • Google Images With ‘Sorting’ Lets You Browse Pictures By Subject Google is turning on a new feature aimed at making image searches simpler and more visual. When performing a Google Images search, users will soon be able to sort photos and pictures "by subject," which groups image results into categories rather than presenting them en masse. Here's an article with more information: http://www.huffingtonpost.com/2011/05/09/google-images-with-sorting-browse-by-subject_n_859515.html
    • Changing URL’s and the imperfectness of 301′s Changing URL's and the imperfectness of 301's
    • SEO Tip #12. Measure & Track Your SEO Efforts eLearning Series by Jeff Finkelstein 12. Measure & Track Your SEO Efforts How do you know if your search engine optimization is working? The quick answer is this: You need to measure and track how people come to your site. If someone makes a purchase from the site, or fills out a contact form, you should be keeping track of the search engine queries that they used to get there. This is information that your website is probably already collecting, but you're likely not using on an individual basis for each person. When someone comes through our website and fills out a contact form, we are able to track exactly what search terms they used.   We then can do roll-up reporting on our search engine optimization efforts, to know what new leads came in from SEO. If you're doing Google Adwords or other CPC advertising, it's easy to measure and…
    • SEO Tip #10. Customize Your Website with Visitor’s Search Keywords eLearning Series by Jeff Finkelstein 10. Customize Your Website with Visitor's Search Keywords   Okay... Your site is now optimized for search engines and have you have people coming to the site. Now what? You want to make the experience as welcoming and easy as possible. Otherwise, a visitor won't be able to find what they're looking for, will get frustrated and then will leave (never to return). A common problem is that while websites can be optimized for search engines, they aren't always optimized for their human visitors. This week's strategy takes the person's keywords that they used to find your site, and then show them content based on their request. So, for example, if you search for "personalized URL" in Google, we show up #2 in the results:   If you then click on this link, the flash animation at the top of the site will read, "Searching…
    • SEO Tip #8. Age & Experience Matter eLearning Series by Jeff Finkelstein 8. Age & Experience Matter. Google's continuing mission is to deliver the best search results possible to its end users. So how can a search engine like Google differentiate between a company that is brand new (and might be a fly-by-night operation) versus an organization that has years of experience in the field? The answer: Google looks at the age of your domain name (along with several other varibles). If your domain name was registered last week, chances are good that your site won't even appear in Google's rankings for several months. (This is called the Google Sandbox.) But if your domain name was registered eight years ago, Google uses this information as a clue that you've been around for a little bit.   In a nutshell, Google looks at the month and year when your domain was registered — and uses this to give…
    • SEO Tip #6. It’s All About Keyword Density eLearning Series by Jeff Finkelstein 6. Keyword Density What is keyword density? It's a percentage which is calculated this way: Number of times keyword appears on a page / Total word count on page = Keyword Density. Keyword density is usually displayed as a percentage. So, if you have a page that has 100 words on it, and you have a keyword appear 5 times on the page, your page would have a keyword density of 5%. (5 / 100 = 5%) In a real life example, the search term "personalized URL" has an overall keyword density on this page of 3.05%:   Click the graphic above to see a live sample of a keyword page. (15 instances of the keywords / 981 total words on the site = 3.05%) However, not all keywords on a page are treated the same. Keywords in the title tags, page name and section…
    • SEO Tip #3. Title Tags & Why They Matter eLearning Series by Jeff Finkelstein 3. Title Tags & Why They Matter   When you search in Google, the search results on the next page each start with a blue underlined link. Here's an example: What displays in this blue link is usually what is contained in the title tag of a web page. The keywords you placed in the search box are usually boldfaced in the search results. So, just what is a title tag, and why does it matter for search engine positioning? According to the World Wide Web Consortium, the Title tag was designed to help people "identify the contents of a document." When people view individual web pages out of context (often via search), context-rich page titles help tell the visitor a summary of the page. Instead of a title like "Introduction", which doesn't provide much contextual background, web designers should supply a title such as…
    • SEO Tip #2. Don’t Confuse The Search Engines With Graphics eLearning Series by Jeff Finkelstein 2. Don't Confuse The Search Engines With Graphics   Search engines are really good at reading text. But they're very easily confused. And if Google gets confused when it crawls through your site, you won't rank very high in search results. Search engines, for example, can't read words that are contained in graphics or flash animation. So if your company's name is only contained in a graphic on your site, this content is ‘invisible' to a search engine. Same thing goes for product or service names.   The root of the problem lies with graphic designers. Graphic designers are really good at building graphics. Don't take this to mean I don't like graphic designers (I employ a bunch of them), but they sometimes don't know how to create SEO-friendly design. Most websites, however, are designed by graphic designers who are really good at building graphics,…
    • Search Marketing & Optimization for Biz Solux Search Marketing & Optimization by the Biz Solux Group Need More Customers? We Can Help. 888.772.0777 303.499.9318 Acquire New Customers. Affordably. Get Started. Call 303.473.4400 Today! Our Proven Six Step Process Search Engine Optimization & Search Marketing Success 1. Beginning Baseline Report. Before we get started, we run a report to see how your current website performs with the top search engines, and compare this to your top five competitors. This allows us to know what keywords to focus on, and where there’s room for improvement. 2. Add Tracking & Measurement Systems. We’ll add tracking and measurement code that allows us to analyze who’s coming to your site, how they’re getting there, and if they’re making a purchase or filling out a contact form. 3. Make Changes To Your Site. We’ll update page titles, keywords, create landing pages, and make sure your site is ready to “catch” the traffic we’ll…

    Software Case Studies

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