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Looking for a company who can help you install, maintain or upgrade your Magento eCommerce shopping cart system? If you need reliable programmers with experience, Customer Paradigm's team of expert Magento programmers may be a great fit. Try us out! Or Call 303.473.4400 today!

Social Media Marketing

Search Engine Marketing

Organic Search Ranking

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Customer Paradigm can help you achieve top Search Engine Optimization Rankings. We are transparent about our process, and begin by fixing crawl errors on your site, conducting keyword research and competitive analysis. We next focus on landing page development, A-B split testing for your site, and generate onsite content, link-building campaigns and social media outreach to generate results. Looking for a Search Marketing Agency? Contact Us Now!

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Need help with your Website? We can help. From 1 hour to 1000+, we're here to make sure your site runs smoothly. Contact us today for PHP programming, MySQL, MongoDB, Javascript and other programming languages.

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Magento Certified Developers located in Colorado

Customer Paradigm - Magento Silver PartnerAre you looking for a company who can help you install, maintain or upgrade your Magento eCommerce shopping cart system? If you need reliable programmers with experience, Customer Paradigm's team of expert Magento programmers may be a great fit.
Click Here to Have a Real Person Contact You Now, Or Call 303.473.4400 today!

Search Engine Optimization (SEO)

Our expert Search Engine Optimization team has helped our clients achieve top search rankings in competitive areas. We fix crawl errors, do keyword research, A-B split testing, onsite content, link building and social outreach. Let us do a Free SEO Competitive Analysis
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PPC Campaign Management

Use Pay Per Click (PPC) advertising to reach your target audience - especially when your site doesn't rank for competitive keywords. Our Google Adwords Certified Team can help you lower your cost per conversion.
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Retention Email Campaigns

The biggest mistake most eCommerce companies make? Not communicating via email enough with their customers. Customer Paradigm has extensive experience in retention email marketing (including major CPG brands), and can help you connect with your past customers.
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Social Media Outreach

Engage your past and potential customers through Facebook, Twitter, Pinterest, YouTube and more. Social media is all about a two way conversation - let us show you how to do it right and responsibly (and help you avoid the top mistakes that can hurt your brand).
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Recent Work


  • Aprons and Smocks – Magento Community
    Aprons and Smocks – Magento Community

    The Aprons and Smocks website is a leading provider to the restaurant and hospitality industry. They provide aprons, chefs hats and other [...]

    Aprons and Smocks – Magento Community
    Aprons and Smocks – Magento Community

    The Aprons and Smocks website is a leading provider to the restaurant and hospitality industry. They provide aprons, chefs hats and other apparel for the industry at extremely competitive prices. Their founder has decades of experience in the industry and supplies some of the top restaurants and resorts with their aprons and smocks. Built on the Magento Community platform, with many behind-the-scene customizations. Customizations include the ability to search by color: Click Here To View Larger Screenshot >> Other customizations include the ability to personalize aprons and smocks with embroidery: Click Here To View Larger Screenshot >>  

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  • Adams Polishes – Magento Community Responsive Website
    Adams Polishes – Magento Community Responsive Website

    Adam’s Polishes was one of the early innovators on the Web, and have a loyal customer base, world wide. Adam’s Polishes is [...]

    Adams Polishes – Magento Community Responsive Website
    Adams Polishes – Magento Community Responsive Website

    Adam’s Polishes was one of the early innovators on the Web, and have a loyal customer base, world wide. Adam’s Polishes is on the Magento Community platform, and is an avid user of the Watchdog System that gives daily sales summary emails and trigger-based emails for the site. Their site is fully responsive, and loads quickly. Here’s a category page for their Magento Community site, for the laptop / desktop view. Note how wide the navigation is, and that the top navigational items are easily found: Click Here to View Larger Screenshot >> On a tablet or iPad, the [...]

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  • WholeHealth.com – Magento Enterprise, SEO
    WholeHealth.com – Magento Enterprise, SEO

    The Whole Health site is built on the Magento Enterprise platform and allows the organization to reach out to their customers, worldwide. [...]

    WholeHealth.com – Magento Enterprise, SEO
    WholeHealth.com – Magento Enterprise, SEO

    The Whole Health site is built on the Magento Enterprise platform and allows the organization to reach out to their customers, worldwide. With the Magento Enterprise Full Page Cache support, the site loads extremely quickly – 2-3 seconds per page load is the goal. The Magento Enterprise platform also helps with additional features, including solid support for their larger catalog size. Customer Paradigm helps Whole Health with Magento development, feature upgrades, as well as Search Engine Optimization (SEO) and Pay Per Click (PPC) management of their paid search advertising campaigns. Click Here To View Larger Screenshot >> The site [...]

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  • Peanut.com – Magento Enterprise to Community Site
    Peanut.com – Magento Enterprise to Community Site

    Peanut.com has been a site that has been focused on gift sales for friends and colleagues to send peanut-related gifts. The Peanut.com [...]

    Peanut.com – Magento Enterprise to Community Site
    Peanut.com – Magento Enterprise to Community Site

    Peanut.com has been a site that has been focused on gift sales for friends and colleagues to send peanut-related gifts. The Peanut.com site was previously on the Magento Enterprise platform, but Customer Paradigm migrated / downgraded the site to the Magento Community platform. The site features complex functionality and back-end integration with order processing, as well as the ability to have orders split and shipped to multiple locations. Click Here for Larger Screenshot >> Ironically, one the lead developers on the project has a severe peanut allergy, so he’s not able to enjoy some of the samples they sent [...]

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  • Space.com – Magento Community Responsive Design
    Space.com – Magento Community Responsive Design

    Space.com is one of the leading Websites for space-related information. Believe it or not, I was an early subscriber to the site [...]

    Space.com – Magento Community Responsive Design
    Space.com – Magento Community Responsive Design

    Space.com is one of the leading Websites for space-related information. Believe it or not, I was an early subscriber to the site way back when it launched in 1998. If you know much about Web developers, they love all things related to space and exploration. So it was wonderful to have the opportunity to help build out the framework and infrastructure for the Space.com eCommerce store on the Magento Community platform. http://www.space.com/ Our work included helping them migrate from a home-grown solution to the Magento Community system, within a responsive design framework. This is probably my favorite product on [...]

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  • Fred Water – Magento Enterprise Responsive Design
    Fred Water – Magento Enterprise Responsive Design

    Responsive Design for Magento Enterprise Site: Fred Water Customer Paradigm helped create the Magento-based eCommerce site for Fred Water, using a responsive [...]

    Fred Water – Magento Enterprise Responsive Design
    Fred Water – Magento Enterprise Responsive Design

    Responsive Design for Magento Enterprise Site: Fred Water Customer Paradigm helped create the Magento-based eCommerce site for Fred Water, using a responsive design template that shifts the layout of the site, based on the end user’s screen size. Fred Water is a unique company in that they sell bottled water in a container that they really and truly want people to refill and reuse. They’ve designed their bottles not to be compatible with the beverage holder in your car; instead, the bottles are designed to fit into people’s pockets so you can bring them with you. The Fred Water [...]

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  • Tungsten World – Magento Responsive Design
    Tungsten World – Magento Responsive Design

    Need an indestructible wedding ring? Gold is too soft of a metal. Tungsten – atomic #74, was discovered in 1783, is 1.7 [...]

    Tungsten World – Magento Responsive Design
    Tungsten World – Magento Responsive Design

    Need an indestructible wedding ring? Gold is too soft of a metal. Tungsten – atomic #74, was discovered in 1783, is 1.7 times denser than lead, and has the highest melting point of any element. Tungsten is now a top choice for people who want a wedding ring that will keep up with their rough-and-tumble lifestyle. Customer Paradigm recently launched a website for the Tungsten World site, using a responsive design on the Magento Commerce platform. eCommerce shoppers today are often multi-device, and it’s important to have a Website that has a common user experience (as opposed to creating [...]

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  • Chevrolet Accessory Collection – Responsive Design
    Chevrolet Accessory Collection – Responsive Design

    Customer Paradigm recently launched a responsive Magento design for the Chevrolet Accessories Collection site, using the Magento Community Edition platform. This site [...]

    Chevrolet Accessory Collection – Responsive Design
    Chevrolet Accessory Collection – Responsive Design

    Customer Paradigm recently launched a responsive Magento design for the Chevrolet Accessories Collection site, using the Magento Community Edition platform. This site is the first of several that are officially licensed accessories. Building the site required careful attention to brand standards adherence, including several months of corporate review. The site was built using a responsive Magento theme. A responsive site design "responds" to the size of the computer the end user is using. So, on a desktop, the site looks like a normal, full width site. On a tablet (such as an iPad), the site moves from a three [...]

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  • David & Goliath Mobile Magento Website
    David & Goliath Mobile Magento Website

    Customer Paradigm recently launched a mobile-optimized site for Magento commerce client, David & Goliath. The mobile site is designed to work seamlessly [...]

    David & Goliath Mobile Magento Website
    David & Goliath Mobile Magento Website

    Customer Paradigm recently launched a mobile-optimized site for Magento commerce client, David & Goliath. The mobile site is designed to work seamlessly with a mobile device, auto-detecting the mobile user. While we might have preferred to re-build the entire site as a responsive design theme, this was a lot quicker and easier to implement. Here are a few screenshots of the site in an iPhone. Due to the Retina display of the iPhone, the image appears larger than normal on a 72 dpi screen vs. the 396 dpi screen of a Retina display iOS device:  

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  • SocMe Academy Case Study
    SocMe Academy Case Study

    SocMe Training Academy SocMe, which is short and clever for Social Media, is a company which provides social media training to entrepreneurs, [...]

    SocMe Academy Case Study
    SocMe Academy Case Study

    SocMe Training Academy SocMe, which is short and clever for Social Media, is a company which provides social media training to entrepreneurs, start-ups, and corporations of varying sizes. They approached Customer Paradigm with an idea of how they wanted their new website design to appear, the functionality, user experience, and user interface. It was then up to Customer Paradigm to make everything mesh together in a cohesive, functional. and stylistic manner. Customer Expectations and Wants There were numerous expectations that SocMe had, each with a specific purpose in mind. But in sum, their expectations were: Website Design and Creation [...]

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Latest News


  • Why Remove .php and .html From the End of URLs

    You might have noticed that the end of your website’s URLs have .php or .html at the end of it whereas others [...]

    Why Remove .php and .html From the End of URLs

    You might have noticed that the end of your website’s URLs have .php or .html at the end of it whereas others do not. Should you remove yours? URL rewriting doesn’t actually remove the index.php but instead hides it. While your website won’t suffer leaving them on, there are a few benefits to hiding them. Switching from www.example.com/books.php to www.example.com/books/ maintains a cleaner URL that is better for user experience. A cleaner URL with less characters means you can then optimize the URL with better keywords, especially if they are long. Hiding .php and .html In order to hide this syntax, it’s important to remember that index.php is the file responsible for processing any and all requests to the system. We recommend having a developer do this to avoid [...]

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  • SEO for Infinite Scroll Websites
    SEO for Infinite Scroll Websites

    Many companies that want to stay ahead of the curve online get an infinite scroll website, which can be visually appealing and [...]

    SEO for Infinite Scroll Websites
    SEO for Infinite Scroll Websites

    Many companies that want to stay ahead of the curve online get an infinite scroll website, which can be visually appealing and great for mobile surfing but is not good for SEO. The way an infinite scroll site works is that before someone scrolls, the content below already starts loading so people get to view more content without having to wait. A few popular websites that have infinite scroll are: Twitter, Pinterest, and Mashable. These sites are great for [...]

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  • Google Favors Secure Sites for Search Rankings
    Google Favors Secure Sites for Search Rankings

    Google put out a notice in August 2014 that their algorithms would incorporate the existence of a website security certificate to affect [...]

    Google Favors Secure Sites for Search Rankings
    Google Favors Secure Sites for Search Rankings

    Google put out a notice in August 2014 that their algorithms would incorporate the existence of a website security certificate to affect website rankings in their search results. It is easy to tell if a website is secure through the HTTPS (hypertext transfer protocol secure) present in the URL instead of HTTP and a padlock image—if you haven’t set up secure encryption on your website yet, now is a good time to get that done. Based on recent hacks [...]

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  • Expert Tip for Magento – Searching The Entire Magento Database
    Expert Tip for Magento – Searching The Entire Magento Database

      If you’re trying to find a specific piece of content in the Magento database, there’s usually not an easy way to [...]

    Expert Tip for Magento – Searching The Entire Magento Database
    Expert Tip for Magento – Searching The Entire Magento Database

      If you’re trying to find a specific piece of content in the Magento database, there’s usually not an easy way to search through all of the tables quickly and easily. (At least without a lot of higher-end access to the system.) You could run a shell script that discovers and steps through each table in the system. But this takes time, and requires a level of mySQL that not everyone has. Plus, you’re running a pretty intensive script [...]

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  • Oops.  I just made a big email marketing mistake
    Oops. I just made a big email marketing mistake

    Ooops. I just made a big mistake and broadcast it out to (many) thousand people via email. In this case, I was [...]

    Oops.  I just made a big email marketing mistake
    Oops. I just made a big email marketing mistake

    Ooops. I just made a big mistake and broadcast it out to (many) thousand people via email. In this case, I was moving too quickly, and mis-typed my email address that was in the FROM line of the email. I made a mistake in the domain name – the part after the @ symbol. In this case I used ‘@CutomerParadigm.com’ instead of ‘@CustomerParadigm.com.’ If I had made a typo in the part on the left side of the @ [...]

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  • Customer Paradigm Review: SEO, DNS and Duplicate Content Consulting
    Customer Paradigm Review: SEO, DNS and Duplicate Content Consulting

    Customer Paradigm Review Reviewed by Greg G. on March 1, 2015. Summary: "Awesome! Thanks for doing the exhaustive audit. So it sounds [...]

    Customer Paradigm Review: SEO, DNS and Duplicate Content Consulting
    Customer Paradigm Review: SEO, DNS and Duplicate Content Consulting

    Customer Paradigm Review Reviewed by Greg G. on March 1, 2015. Summary: "Awesome! Thanks for doing the exhaustive audit. So it sounds like things are all good now. I’m especially pleased to see the number of indexed pages drop to 25 so quickly. I don’t have any more questions for this particular project. I think we can declare it concluded. Please bill us (or just charge the credit card). I’m sure you’ll hear from us again in the future [...]

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  • Boulder, Colorado in the snow…

    Here’s a photo I took while on a hike a couple of miles from the Customer Paradigm office. This is of Skunk [...]

    Boulder, Colorado in the snow…

    Here’s a photo I took while on a hike a couple of miles from the Customer Paradigm office. This is of Skunk Canyon, after some of the big snow we’ve been having: Click here for full, high-resolution image >> This was taken with the Fuji X100T Camera, a nice and lightweight camera.  Settings: 1/250 second exposure, f/16, ISO 200 (lowest for the camera), 23 mm (fixed lens).  Shot in RAW, converted to B&W in Lightroom.

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  • Why Doesn’t My Abandoned Cart Email Work With My One Step Checkout Extension in Magento?

    We are asked this question quite a bit, so I wanted to post it here… If you’re struggling to understand why your [...]

    Why Doesn’t My Abandoned Cart Email Work With My One Step Checkout Extension in Magento?

    We are asked this question quite a bit, so I wanted to post it here… If you’re struggling to understand why your abandoned cart emails are not working, and you’re also using a one step checkout process, it’s because they are conflicting. It’s a lot like putting a humidifier and a dehumidifier into the same room, and let them battle it out. In Magento, there is core code that manages the extremely complex systems, including displaying content on the home page, calculating pricing on category and product pages, handling discounts, shipping, payment methods, and doing all of this in a secure way. Extensions can “extend” the functionality of Magento. A One Page Checkout extensions can change the default way that the checkout process works. This is one of the [...]

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  • SEO: Competition vs. Effort

      As you probably know, one of the things that we focus on here at Customer Paradigm is search engine optimization (SEO). [...]

    SEO: Competition vs. Effort

      As you probably know, one of the things that we focus on here at Customer Paradigm is search engine optimization (SEO). I’m ranked on the Moz.com site (the top SEO resource blog out there) as one of the top 100 contributors, out of 350,000 contributors worldwide. One of the questions that I’m asked many times each week is, "How difficult will it be to get great rankings for my (fill_in_the_blank) site?" The answer, of course, is that it really depends on two factors: competition and effort. Effort vs. Competition Unfortunately, equal effort does not always mean equal results. Imagine rolling a bowling ball down a freshly waxed and polished lane. With skill and practice, you’re likely to get a strike and knock down all of the pins. At [...]

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  • Snapchat Discover Changing Delivery of News Online
    Snapchat Discover Changing Delivery of News Online

    Snapchat is known for their temporary photos and selfies you can text to friends but with their launch of “Discover,” it’s changing [...]

    Snapchat Discover Changing Delivery of News Online
    Snapchat Discover Changing Delivery of News Online

    Snapchat is known for their temporary photos and selfies you can text to friends but with their launch of “Discover,” it’s changing the SEO game. Discover is a new way of browsing news in bite-sized formats and an easy-to-use interface that throws a curve-ball to normal content marketing. According to Kevin Roose of Fusion, it’s generating millions of views per day per publisher. What Makes Snapchat Discover Different Snapchat noticed that people were losing interest in using their app [...]

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Customer Paradigm
5353 Manhattan Circle, Suite 103, Boulder, CO 80303
Call us toll free: 888.772.0777 or 303.473.4400

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