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Looking for a company who can help you install, maintain or upgrade your Magento eCommerce shopping cart system? If you need reliable programmers with experience, Customer Paradigm's team of expert Magento programmers may be a great fit. Try us out! Or Call 303.473.4400 today!

Social Media Marketing

Search Engine Marketing

Organic Search Ranking

Pay-Per-Click

Remarketing

Customer Paradigm can help you achieve top Search Engine Optimization Rankings. We are transparent about our process, and begin by fixing crawl errors on your site, conducting keyword research and competitive analysis. We next focus on landing page development, A-B split testing for your site, and generate onsite content, link-building campaigns and social media outreach to generate results. Looking for a Search Marketing Agency? Contact Us Now!

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Need help with your Website? We can help. From 1 hour to 1000+, we're here to make sure your site runs smoothly. Contact us today for PHP programming, MySQL, MongoDB, Javascript and other programming languages.

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Magento Certified Developers located in Colorado

Customer Paradigm - Magento Silver PartnerAre you looking for a company who can help you install, maintain or upgrade your Magento eCommerce shopping cart system? If you need reliable programmers with experience, Customer Paradigm's team of expert Magento programmers may be a great fit.
Click Here to Have a Real Person Contact You Now, Or Call 303.473.4400 today!

Search Engine Optimization (SEO)

Our expert Search Engine Optimization team has helped our clients achieve top search rankings in competitive areas. We fix crawl errors, do keyword research, A-B split testing, onsite content, link building and social outreach. Let us do a Free SEO Competitive Analysis
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PPC Campaign Management

Use Pay Per Click (PPC) advertising to reach your target audience - especially when your site doesn't rank for competitive keywords. Our Google Adwords Certified Team can help you lower your cost per conversion.
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Retention Email Campaigns

The biggest mistake most eCommerce companies make? Not communicating via email enough with their customers. Customer Paradigm has extensive experience in retention email marketing (including major CPG brands), and can help you connect with your past customers.
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Social Media Outreach

Engage your past and potential customers through Facebook, Twitter, Pinterest, YouTube and more. Social media is all about a two way conversation - let us show you how to do it right and responsibly (and help you avoid the top mistakes that can hurt your brand).
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Recent Work


  • Fred Water – Magento Enterprise Responsive Design
    Fred Water – Magento Enterprise Responsive Design

    Responsive Design for Magento Enterprise Site: Fred Water Customer Paradigm helped create the Magento-based eCommerce site for Fred Water, using a responsive [...]

    Fred Water – Magento Enterprise Responsive Design
    Fred Water – Magento Enterprise Responsive Design

    Responsive Design for Magento Enterprise Site: Fred Water Customer Paradigm helped create the Magento-based eCommerce site for Fred Water, using a responsive design template that shifts the layout of the site, based on the end user’s screen size. Fred Water is a unique company in that they sell bottled water in a container that they really and truly want people to refill and reuse. They’ve designed their bottles not to be compatible with the beverage holder in your car; instead, the bottles are designed to fit into people’s pockets so you can bring them with you. The Fred Water [...]

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  • Tungsten World – Magento Responsive Design
    Tungsten World – Magento Responsive Design

    Need an indestructible wedding ring? Gold is too soft of a metal. Tungsten – atomic #74, was discovered in 1783, is 1.7 [...]

    Tungsten World – Magento Responsive Design
    Tungsten World – Magento Responsive Design

    Need an indestructible wedding ring? Gold is too soft of a metal. Tungsten – atomic #74, was discovered in 1783, is 1.7 times denser than lead, and has the highest melting point of any element. Tungsten is now a top choice for people who want a wedding ring that will keep up with their rough-and-tumble lifestyle. Customer Paradigm recently launched a website for the Tungsten World site, using a responsive design on the Magento Commerce platform. eCommerce shoppers today are often multi-device, and it’s important to have a Website that has a common user experience (as opposed to creating [...]

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  • Chevrolet Accessory Collection – Responsive Design
    Chevrolet Accessory Collection – Responsive Design

    Customer Paradigm recently launched a responsive Magento design for the Chevrolet Accessories Collection site, using the Magento Community Edition platform. This site [...]

    Chevrolet Accessory Collection – Responsive Design
    Chevrolet Accessory Collection – Responsive Design

    Customer Paradigm recently launched a responsive Magento design for the Chevrolet Accessories Collection site, using the Magento Community Edition platform. This site is the first of several that are officially licensed accessories. Building the site required careful attention to brand standards adherence, including several months of corporate review. The site was built using a responsive Magento theme. A responsive site design "responds" to the size of the computer the end user is using. So, on a desktop, the site looks like a normal, full width site. On a tablet (such as an iPad), the site moves from a three [...]

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  • David & Goliath Mobile Magento Website
    David & Goliath Mobile Magento Website

    Customer Paradigm recently launched a mobile-optimized site for Magento commerce client, David & Goliath. The mobile site is designed to work seamlessly [...]

    David & Goliath Mobile Magento Website
    David & Goliath Mobile Magento Website

    Customer Paradigm recently launched a mobile-optimized site for Magento commerce client, David & Goliath. The mobile site is designed to work seamlessly with a mobile device, auto-detecting the mobile user. While we might have preferred to re-build the entire site as a responsive design theme, this was a lot quicker and easier to implement. Here are a few screenshots of the site in an iPhone. Due to the Retina display of the iPhone, the image appears larger than normal on a 72 dpi screen vs. the 396 dpi screen of a Retina display iOS device:  

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  • SocMe Academy Case Study
    SocMe Academy Case Study

    SocMe Training Academy SocMe, which is short and clever for Social Media, is a company which provides social media training to entrepreneurs, [...]

    SocMe Academy Case Study
    SocMe Academy Case Study

    SocMe Training Academy SocMe, which is short and clever for Social Media, is a company which provides social media training to entrepreneurs, start-ups, and corporations of varying sizes. They approached Customer Paradigm with an idea of how they wanted their new website design to appear, the functionality, user experience, and user interface. It was then up to Customer Paradigm to make everything mesh together in a cohesive, functional. and stylistic manner. Customer Expectations and Wants There were numerous expectations that SocMe had, each with a specific purpose in mind. But in sum, their expectations were: Website Design and Creation [...]

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  • Magento Support: Jelly Beans Australia Magento Community Programming
    Magento Support: Jelly Beans Australia Magento Community Programming

    Just a few minutes before the end of the day on Friday, I received a desperate call from a Website owner in [...]

    Magento Support: Jelly Beans Australia Magento Community Programming
    Magento Support: Jelly Beans Australia Magento Community Programming

    Just a few minutes before the end of the day on Friday, I received a desperate call from a Website owner in Australia.The connection was tough to hear, and it took a call back before I could understand him.Turns out, they had just launched a new site, featuring Jelly Beans shoes in Australia, using the Magento Community Platform.The site was throwing all kinds of crazy errors, including the inability to connect to the mySQL database.Hosted at Amazon EC2, Customer Paradigm’s team of talented Magento Developers were able to restart the site quickly and get it back up and running [...]

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  • Johns Hopkins University – eNephrology Newsletter – HTML Email Campaign
    Johns Hopkins University – eNephrology Newsletter – HTML Email Campaign

    Customer Paradigm assists with the development, testing and deployment of the eNephrology newsletter, sent through Johns Hopkins University.Targeted at doctors, nurses and [...]

    Johns Hopkins University – eNephrology Newsletter – HTML Email Campaign
    Johns Hopkins University – eNephrology Newsletter – HTML Email Campaign

    Customer Paradigm assists with the development, testing and deployment of the eNephrology newsletter, sent through Johns Hopkins University.Targeted at doctors, nurses and other medical specialists, the HTML email reaches out in a permission-based with with the latest medical research articles and abstracts each month.

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  • Johns Hopkins University – eNeonatal Review – HTML Email Campaigns
    Johns Hopkins University – eNeonatal Review – HTML Email Campaigns

    Customer Paradigm assists with the development, testing and deployment of the eNeonatal Review newsletter, sent through Johns Hopkins University.Targeted at doctors, nurses [...]

    Johns Hopkins University – eNeonatal Review – HTML Email Campaigns
    Johns Hopkins University – eNeonatal Review – HTML Email Campaigns

    Customer Paradigm assists with the development, testing and deployment of the eNeonatal Review newsletter, sent through Johns Hopkins University.Targeted at doctors, nurses and other medical specialists, the HTML email reaches out in a permission-based with with the latest medical research articles and abstracts each month in the neonatology space.

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  • Johns Hopkins University – eMedical Dermatology – HTML email campaign
    Johns Hopkins University – eMedical Dermatology – HTML email campaign

    Customer Paradigm assists with the development, testing and deployment of the eMedical Dermatology newsletter, sent through Johns Hopkins University.Targeted at doctors, nurses [...]

    Johns Hopkins University – eMedical Dermatology – HTML email campaign
    Johns Hopkins University – eMedical Dermatology – HTML email campaign

    Customer Paradigm assists with the development, testing and deployment of the eMedical Dermatology newsletter, sent through Johns Hopkins University.Targeted at doctors, nurses and other medical specialists, the HTML email reaches out in a permission-based with with the latest medical research articles and abstracts each month in the dermatology field.

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  • Johns Hopkins University – eHIV – HTML email
    Johns Hopkins University – eHIV – HTML email

    Customer Paradigm assists with the development, testing and deployment of the eHIV newsletter, sent through Johns Hopkins University.Targeted at doctors, nurses and [...]

    Johns Hopkins University – eHIV – HTML email
    Johns Hopkins University – eHIV – HTML email

    Customer Paradigm assists with the development, testing and deployment of the eHIV newsletter, sent through Johns Hopkins University.Targeted at doctors, nurses and other medical specialists, the HTML email reaches out in a permission-based with with the latest medical research articles and abstracts each month in the HIV/AIDS space.

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Latest News


  • How an expired SSL certificate can drive traffic away, even if you’re not using it

      Thanks for all of the positive feedback on the full moon / lunar eclipse images… they seem to be a hit. [...]

    How an expired SSL certificate can drive traffic away, even if you’re not using it

      Thanks for all of the positive feedback on the full moon / lunar eclipse images… they seem to be a hit. A couple of weeks ago, I talked about how sites that adopt full SSL (everything in https) may start to see higher search rankings from Google. (Read the article here >>) After doing a little bit more research, there’s another issue with SSL, site visitors and search rankings: If you have ever had an SSL certificate on your site, but the certificate is now expired, you may be losing the 63% of Web visitors who use the Chrome or Safari browsers.  Even if you’re not using SSL on your site. Why? Read more below>> Expired SSL Certificates: They can drive away visitors without you knowing… If you’ve [...]

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  • Eliminating Single Points of Failures with Payment Gateways

    One of the issues with any complex eCommerce site is the issue of single points of failure. This cropped up yesterday with [...]

    Eliminating Single Points of Failures with Payment Gateways

    One of the issues with any complex eCommerce site is the issue of single points of failure. This cropped up yesterday with a Payment Gateway issue, but we were able to quickly bypass it… saving customer orders in the process. What’s Redundancy? What’s Redundancy?When you’re paying for Web hosting with a company, you’re paying for multiple redundant power connections. You’re paying for multiple Internet connections. You’re paying for multiple cooling systems. And you’re paying for a backup diesel generator on the roof, so that when that construction guy accidentally cuts a power line, your site is still up and running. Your Website probably runs on multiple hard drives in a RAID-array, so that if one drive fails (and they all do at some point in their lives), the other [...]

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  • Blood Moon – Full Moon Lunar Eclipse Photos from Oct 8, 2014

      We love to help our customers shoot for the moon with their Websites and interactive marketing campaigns. So in that fashion, [...]

    Blood Moon – Full Moon Lunar Eclipse Photos from Oct 8, 2014

      We love to help our customers shoot for the moon with their Websites and interactive marketing campaigns. So in that fashion, I was up a bit early today to watch the full moon lunar eclipse, known as the blood moon, high over Boulder, Colorado. In case you missed it, or it was cloudy at 4:15 am (as it was in New York), I’ve posted the photos here. Enjoy! Oh, if you’re wondering why the moon turns red… Have you ever seen the red glow of the sun in the early morning or at sunset? When the Earth is right between the Sun and the Moon, the sun’s rays shine through Earth’s atmosphere. All the Earth’s air turns the sunlight red; this is what shines on the surface of [...]

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  • Godaddy’s Two Factor Authentication System DOWN – Oct 7 2014

    I’ve been on a bit of a security kick recently…  but there’s a downfall, too. Perhaps it’s because I shopped at Target [...]

    Godaddy’s Two Factor Authentication System DOWN – Oct 7 2014

    I’ve been on a bit of a security kick recently…  but there’s a downfall, too. Perhaps it’s because I shopped at Target (and got a new credit card when they were hacked), and then shopped at Home Depot (and then just got a new credit card after they, too, were hacked). Recently I turned on 2 step authentication for a few services, including for this Website, as well as my Godaddy account. However, it appears that the 2 factor / two step authentication for Godaddy is DOWN right now (Oct 7, 2014), and the codes aren’t being sent. So… what that means is that instead of being ultra-secure, I’m locked out of their system until they get the 2 step / 2 factor authentication fixed. If you don’t know, [...]

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  • Important Magento Security Patch – Oct 3 2014

    Magento today sent out an alert to patch ALL Magento sites – both Community and Enterprise – for two potentially serious security [...]

    Important Magento Security Patch – Oct 3 2014

    Magento today sent out an alert to patch ALL Magento sites – both Community and Enterprise – for two potentially serious security flaws. Before I delve into what to do, I want to talk about why this update means that Magento is more secure (instead of worrying that it is less secure). One of the wonderful things about an eCommerce platform that has more than a 250,000 active stores in use is that everyone is looking at security. So if anyone finds something, the entire community can be notified. Unlike in the closed-source world, where nobody is able to actually look at the source code of the site, and determine if there is a security issue, open source basically says, here’s the blueprints to our lock. And rather than [...]

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  • eBay to Spin Off PayPal into new and separate company

    The news today is that eBay is going to spin off PayPal into a new and separate company. This should be great [...]

    eBay to Spin Off PayPal into new and separate company

    The news today is that eBay is going to spin off PayPal into a new and separate company. This should be great news for PayPal adoption, because any site that competes with eBay (i.e. Amazon) has been reluctant to take PayPal. What this means for Magento is not clear, however. eBay purchased the Magento platform a couple of years ago for nearly $500 million, as a way to ensure that the payment method would continue to be a strong payment option in the leading eCommerce software platform. By controlling the development of the Magento platform’s software, eBay could ensure that PayPal was tightly integrated and was offered as a default option to everyone.  This strategy has worked well.  Most merchants running Magento offer PayPal as a payment option.  It’s [...]

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  • The Internet has transformed the world economy, and Net Neutrality is a major reason why.

    Net Neutrality is important; this is the response written by Jeff Finkelstein, founder of Customer Paradigm, as filed with the FCC during [...]

    The Internet has transformed the world economy, and Net Neutrality is a major reason why.

    Net Neutrality is important; this is the response written by Jeff Finkelstein, founder of Customer Paradigm, as filed with the FCC during their public comment period: I cannot state strongly enough that bifurcating the Internet into a slow lane and a fast lane will dramatically reduce competition and limit consumer choice in the marketplace. One of the amazing realities of the Internet is that any company that puts time and effort into building a website – big or small – can aggregate people, interests and purchasing, regardless of geography. The Internet has allowed small companies, started by a single person, to compete on a global scale. Creating jobs, and more consumer choice in the marketplace. In 2002, I founded a Website development company, Customer Paradigm (http://www.customerparadigm.com), based in Boulder, [...]

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  • Magento not sending emails to an exchange server? DNS records to the rescue.

    I’ve seen this happen a couple of times this week, so I thought I’d briefly write about it. A Magento storefront is [...]

    Magento not sending emails to an exchange server? DNS records to the rescue.

    I’ve seen this happen a couple of times this week, so I thought I’d briefly write about it. A Magento storefront is taking orders, but the emails aren’t coming into the the company’s corporate email system. Usually it’s an Exchange account, but not always. Email gets through to a Yahoo email address or a Gmail account, but not to a corporate email account, or to their customers who are placing orders on the Magento Enterprise or Magento Community site. If this is happening to you, here’s where to start the troubleshooting process: 1. Make sure that the email that you are sending from is from the same domain that the Website is using. For example, if your Magento site was www.CustomerParadigm.com, you’d want to make sure that the email [...]

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  • Internet Explorer Shutting Down Old Versions
    Internet Explorer Shutting Down Old Versions

    Internet Explorer has supported many of the old versions of their browser for years on end with plenty of people unaware of [...]

    Internet Explorer Shutting Down Old Versions
    Internet Explorer Shutting Down Old Versions

    Internet Explorer has supported many of the old versions of their browser for years on end with plenty of people unaware of how outdated their browsers are. The current version available is IE 11 but the one with the most market share is IE 8, which came out 5 years ago. All of the other browsers like Mozilla and Chrome regularly phase out old versions as soon as the new one is released. Internet Explorer Catching Up Finally, IE [...]

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  • Half Moon Over Boulder, CO

    Tech specs: Canon 5D Mark III, 1600 mm, f/22, ISO 100, 1/30 second w/ mirror lockup.     [...]

    Half Moon Over Boulder, CO

    Tech specs: Canon 5D Mark III, 1600 mm, f/22, ISO 100, 1/30 second w/ mirror lockup.    

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